Venues don't necessarily care about you or your talent, they are after your fan base. They want the fans you bring to buy tickets and drinks from their bar.
Using streaming services as a tool to grow your music platform and acquire data on WHO is listening to you, from WHERE, and WHO ELSE they're listening to is imperative to a modern music business.
De Novo Agency focuses on data-drive music marketing because the NUMBERS DON'T LIE!
The Spotify algorithm is KEY when it comes to generating organic buzz on Spotify. If you have buzz already, the algorithm is what will catapult your music business to the next level.
When Robin Thicke lost the copyright suit that was brought against him by Marvin Gaye’s estate the music industry trembled with fear of repercussions.
Record companies are businesses. They are constructed to be motivated by making as much money as possible for themselves and their shareholders. They are not charities that give away services to artists just because they want to lend a helping-hand.
Having Spotify generate a list of similar artists for you is a great checkpoint that ensures the algorithm is beginning to understand WHO is in your fan base. The algorithm tends to begin populating this field once you have earned 200-250K total streams.