The Spotify Outreach Program
At De Novo Agency, we specialize in placing musicians in front of verifiably organic audiences in user-curated playlists on Spotify.
Our program is built to help musicians get a better understanding as to WHO is listening to their music, from WHERE they’re listening from, and WHO ELSE their listeners are streaming so that both the musician AND Spotify know the exact target audience to market to.
The end-goal of the program is to have Spotify spread your music to a look-a-like audience for you on algorithmic playlists like Discover Weekly, Daily Mix, and Release Radar.
All of the user-curated playlists we place your music in and all of the streaming data you receive from the program will update daily and be 100% verifiable in your Spotify For Artist’s account, guaranteed.
A musician submits their song to us, we analyze the music, and if we believe there is a good fit in our playlists, we accept the music into our program and have it placed in its playlists in about 48 hours.
We help you dive into your unique results and form an on-going plan to market to your target audience as part of an included 30 minute consultation call with our Founders James Landry and Elliot Tousley.
If the music is not accepted, no problem, a full refund is given.
You will earn and keep 100% of the royalties.
We guarantee that the streaming data you earn in this program will be organic and 100% verifiable in Spotify for Artists.
Data Acquisition Package
This package is designed to quickly test audiences to determine which song(s) perform the best, what type of listeners are listening, and from which areas they are listening from.
This places three songs in separate Two Week Campaigns that begin and run at the same time.
The Data Acquisition Package is recommended for artists who are looking to identify which song of theirs should become the lead song in a marketing strategy, and who want to quickly locate a target audience to market to.
The Data Acquisition Package guarantees placement for three songs each into 3-5 user-curated playlists on Spotify for 14 full days.
- The 14 days do not start until the song is fully placed.
You will be placed at the top of these playlists to begin, and gradually move down as the campaign progresses.
You can expect an audience size of about 60,000 active listeners total.
There are many factors that go into how many streams a song will receive (your current fanbase, the album artwork, ads outside of Spotify, how much Spotify promotes the song on its own, etc.), but this program delivers about 15,000 - 25,000 streams on average.
This package includes a consultation call after the two week placements have been completed where our Co-Founders help you build out next steps based on the results and data you receive.
We hope this is the beginning of a long-term partnership with you and your music business.