Campaign Details:
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The One Week Campaign guarantees placement for one song into
user-curated playlists on Spotify for 7 full days. The total audience size within the playlists will be at least 50k listeners. This is not meant to be an estimate of the 'monthly listeners' your Spotify profile will have during the campaign.
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The 7 days do not start until the song is fully placed.
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Songs will be placed within 3 business days after the order.
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You will be placed at the top of these playlists to begin, and gradually move down as the campaign progresses.
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There are many factors that go into how many streams a song will receive (your current fanbase, the album artwork, how your Spotify profile looks, ads you're running outside of Spotify, how much Spotify promotes the song on its own, etc.).
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Payment plan available at no added cost with ZIP - see it on our checkout page.
What You Should Know About Playlist Pitching:
Playlist pitching on Spotify can be a polarizing topic when it comes to promoting music. Of course, the trickiest part of any Spotify playlist placement service is not knowing what curators or companies to trust, and not knowing if the streams certain playlists generate are even verifiable in Spotify for Artists.
This is why our Spotify playlist pitching service includes a 100% verifiable data guarantee.
Verifiable means that the streaming activity generated from the playlists in our network will appear on Spotify for Artists, register as streams from other listener's playlists (not the other section), and align with the information your music distributor receives from Spotify.
You'll be able to verify the listener's age & location, saves on your songs, listener to stream ratios, and the playlists themselves all in Spotify for Artists.
Pros & Cons of Playlists:
Playlists absolutely have strengths and weaknesses. Playlists are meant to be an ingredient in a robust music marketing strategy, they should not be relied upon to do all of the heavy lifting on their own.
Weaknesses:
Passive Listeners - These listeners are likely not going to fall in love with your music right away and become a true fan of you in just one campaign. Listeners are passively going through playlists where it's likely that every song they hear is from an artist they are discovering for the first time.
Lack of Control - You as an artist have no control over who else is in the playlists. Some curators will take money from anyone and put any song on their playlists regardless of quality. Some curators are very strict, most are somewhere in the middle. So even if your song is great, it may be surrounded by others that are not. This could possibly be a pro to help make your good song stand out, but it's debatable.
Drop Off at the End - The listeners on the playlist are listening TO the playlist. Unless the listeners add you to their own libraries (which does happen) they likely won't ever take it upon themselves to go and find you or your music again. Even if they liked it! At the very beginning though, no matter how you are reaching listeners for the first time, whether that's playlists or ads on social media, when the promotion is over the activity is going to drop drastically.
Strengths:
Easy & Efficient - This is the most direct way to reach listeners who are in new music mode and are purposefully trying to discover new artists. This eliminates the need to pay for an ad to ask someone on social media to stop what they're doing, convince them to go into new music mode, and give an artist they've never heard of a chance.
Spotify Algorithm - Unless you have a big audience in place already, getting on to user-generated playlists on Spotify is by far the most effective way of impacting the Spotify algorithm. Spotify collects tons of data on who is listening to your music from where, but more importantly, they're looking at patterns of what else these listeners listen to. These patterns are what determine which songs go on to which listeners' algorithmic playlists like Release Radar, Discover Weekly, Daily Mix, and Radio.
Building a Target Audience - Spotify is only going to show you the streaming activity from listeners who listen to at least 30 seconds of your song. So the people who actually give your song a chance is the data that is tracked on Spotify for Artists. With that in mind, playlists are a great tool that sort of act like a focus group. The audience in the playlists can help you start to build your target audience, figure out which song of yours audiences seem to like best, and pin-point the audience you can double down on with other ingredients in your music marketing recipe.
