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De Novo Agency

MAX Package


The Spotify Outreach Program

At De Novo Agency, we specialize in placing musicians in front of verifiably organic audiences in user-curated playlists on Spotify.

Our program is built to help musicians get a better understanding as to WHO is listening to their music, from WHERE they’re listening from, and WHO ELSE their listeners are streaming so that both the musician AND Spotify know the exact target audience to market to. 

The end-goal of the program is to have Spotify spread your music to a look-a-like audience for you on algorithmic playlists like Discover Weekly, Daily Mix, and Release Radar.

All of the user-curated playlists we place your music in and all of the streaming data you receive from the program will update daily and be 100% verifiable in your Spotify For Artist’s account, guaranteed.

The Process

A musician submits their song to us, we analyze the music, and if we believe there is a good fit in our playlists, we accept the music into our program and have it placed in its playlists in about 48 hours.

We help you dive into your unique results and form an on-going plan to market to your target audience as part of an included 30 minute consultation call with our Founders James Landry and Elliot Tousley. 

If the music is not accepted, no problem, a full refund is given.

You will earn and keep 100% of the royalties. 

We guarantee that the streaming data you earn in this program will be organic and 100% verifiable in Spotify for Artists.

MAX Package

Whereas the Leverage Package is designed to go all-in on a three song combo, the Max Package is designed to go all-in on one song.

Here, we are throwing everything but the kitchen sink at one song that should already be showing promising results and traction.

This is recommended for artists who have done the work to know exactly which song they want to go all-in on.


  • The Max Package puts one song in an assortment of 15-20 playlists for 60 full days.

  • The 60 days do not start until the songs are fully placed.

  • You will be placed at the top of these playlists to begin, and gradually move down as the campaign progresses.

  • You can expect an audience size of about 225,000 - 250,000 active listeners total.

  • There are many factors that go into how many streams a song will receive (your current fanbase, the album artwork, ads outside of Spotify, how much Spotify promotes the song on its own, etc.), but this program delivers about 85,000 - 125,000 streams on average.

  • This includes a consultation call during the third week of the campaign as sort of a ‘check in’ that you can schedule at a time that works best for you.

  • This also includes a second consultation call toward the end of your program where our Co-Founders help you build out next steps based on the results and data you receive. 

We hope this is the beginning of a long-term partnership with you and your music business.


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