Boosting a post is the most basic form of advertising — it’s fast, but limited. You’re essentially telling the platform, “Show this to more people,” without much control over who, why, or what happens next.

With De Novo, we run full campaign builds inside Meta and TikTok’s ad platforms. That means:

• We define specific goals (views, clicks, conversions, etc.)
  
• We build custom audiences based on listener behavior and interests
  
• We split test content and targeting
  
• We use conversion tracking to see what’s working and adjust
  
• We manage your spend to optimize over time, not just get quick views
  

Boosting is a shortcut. Strategic ads are a system.

We hear that a lot — and we get it. The difference here is that you're not paying for vanity numbers or placements. You're investing in a system, a strategy, and a team that’s here to help you build real, long-term growth.

Both programs follow the same proven structure, but Performance Pro is built for artists or teams spending more than $2,000/month on ads. With Performance Pro, you also get bi-weekly reporting calls, private Slack access for faster communication, and more hands-on campaign management.

Launch & Learn is perfect for artists starting to build their ad system — Performance Pro is for scaling it.

We currently run campaigns on Instagram, Facebook, TikTok, and YouTube. Based on your content and goals, we’ll recommend which platforms make the most sense for your budget and audience — and tailor the strategy to fit.

Ideally, you come in with ad-ready content — or something nearly finished. But if not, we’ll help you shape ideas and even write scripts if needed. While we don’t shoot video, we do offer video editing as an optional add-on.

Conversion tracking lets us measure what happens after someone sees or clicks your ad — whether they visit your profile, stream your song, watch a video, or follow you.

We install tracking tools like the Meta Pixel or TikTok Pixel on your links and landing pages so we can:

- See what content actually drives action

- Build retargeting audiences of people who engaged

- Optimize your campaigns based on real performance

Without conversion tracking, you're flying blind. With it, we can make smarter decisions, improve results faster, and help you grow a real fanbase — not just rack up views.

Yes — there’s no limit to how much content we can test. That said, your ad budget will determine how many campaigns we can run effectively at once. We’ll help you prioritize based on what’s most likely to perform.

Absolutely. You’ll run ads from your own account, and you’ll always retain access to all campaigns, audiences, data, and dashboards. If you choose not to continue after the program ends, we’ll provide best practices and recommendations for managing your account independently — or we can build a custom retainer if you’d like to keep working together.

Not at all. While we love working with teams and managers, we’re built for independent musicians who are grinding on their own. Whether you’re a solo artist or have a full team, we’ll meet you where you are.

Yes. You’ll get full access to your ad account and see exactly what you’re spending, where it’s going, and how it’s performing. You also get a reporting dashboard and strategy calls to break it all down.

Yes — everything we do is run through real ad platforms (Meta, TikTok, YouTube) using real targeting tools and data. No bots, no black-hat tactics, and no fake playlists. Just real fans seeing real content, built into a system that tracks results.