Social Media Advertising for Musicians

Our All-in-One, Done For You Service Connecting Musicians and Their Teams to Engaged Audiences on Social Media.

What You're Getting
with De Novo Agency

  • Professional Social Media Advertising for Musicians Who Are Ready to Grow.

  • When you partner with De Novo, you’re getting expert setup, a clear growth strategy, and hands-on campaign management — all from a team that specializes in the music industry. We don’t run generic ad campaigns — we build systems tailored to how artists grow fanbases today.

  • We don’t promise virality. We promise structure, strategy, and a way forward.

A Marketing Partner For Musicians

  • We specialize in music.
    Not eCom. Not influencers. Just artists, labels, and managers looking to grow their audience.

  • We work with you, not just for you.
    Real humans. Real communication. Strategy built around your goals and your content.

  • We build your marketing engine.
    From ad setup to audience targeting, we create systems you can use now and scale later.

  • We’re focused on long-term growth.
    No gimmicks, no hype — just smart strategy, clean execution, and steady results.

Launch & Learn Package

  • Complete Ad Account Audit or Creation
  • Conversion Tracking Set-up with Pixel
  • 15-Day Onboarding Period
  • 60 Days of Campaign Management
  • Dedicated Account Manager (AM)
  • Custom Reporting Dashboard
  • Monthly Reporting Calls with AM
  • Manage up to $5,000/month in spend
$1,500.00
Get Started

Performance Pro Package

  • Everything in L&L Package
  • 75 Days of Campaign Management After Onboarding
  • Access to Private Slack Channel
  • Bi-Weekly Reporting Calls with AM
  • Manage Over $5,000/month in spend
$3,500.00 $4,500.00 Save $1,000.00
Get Started

How Our Program Works

A clear, collaborative process designed to build your ad strategy the right way — and run it like a pro.

1

Discovery & Access

We kick things off with a discovery call to learn about your goals, audience, content, and campaign priorities. We also get access to your ad accounts (or create them from scratch) and begin auditing everything.

2

Setup & Strategy (15 Days)

During the first 15 days, we get everything set up for success. This includes installing your tracking pixel, configuring conversion events, and auditing or building out your ad accounts from scratch. We also align on your content strategy — reviewing the assets you have, identifying what might need to be created, and even helping with scripting if needed. From there, we build out your initial prospecting and retargeting campaigns. Nothing goes live until you’ve reviewed and approved the setup, ensuring we launch with clarity and confidence.

3

Campaign Launch + Ad Management

Once your campaigns go live, we manage them daily — monitoring performance, optimizing creative and targeting, and making data-driven adjustments. You stay focused on your music — we handle the strategy.

4

Communication & Reporting

You’ll work directly with your account lead for real-time support. We hold monthly or weekly check-in calls depending on your package, plus live dashboards and reporting breakdowns to keep you in the loop.

5

Review & Next Steps

At the end of the 60-day campaign period, we step back and evaluate performance together — what worked, what we learned, and where there’s opportunity to scale. At that point, you can choose to transition things in-house with a clean handoff, or continue working with us on a monthly retainer where we remain your strategy and execution team. Either way, you walk away with a fully built system and a clearer path forward for growing your fanbase with paid ads.

You Need to Run Paid Ads on Social Media in 2025

  • Organic reach is down.
    Only a small % of your followers actually see your posts.

  • Social is saturated.
    Posting alone isn’t enough to cut through the noise anymore.

  • Paid ads are the new baseline.
    If you want to grow, you need a strategy — and a budget.

Why You Should Partner With Us

  • We speak your language.
    We don’t sell you a dream or generic growth hacks — we build campaigns designed to promote music, grow audiences, and convert attention into action.

  • We build from the ground up.
    From tracking and targeting to creative strategy and content feedback, we do it all with you — no cookie-cutter templates.

  • We’re your growth team.
    You get access to real people who understand music, marketing, and how to make the two work together.

  • You bring the music. We’ll bring the strategy, systems, and execution to get it heard.

FAQs

Boosting a post is the most basic form of advertising — it’s fast, but limited. You’re essentially telling the platform, “Show this to more people,” without much control over who, why, or what happens next.

With De Novo, we run full campaign builds inside Meta and TikTok’s ad platforms. That means:

  • We define specific goals (views, clicks, conversions, etc.)
  • We build custom audiences based on listener behavior and interests
  • We split test content and targeting
  • We use conversion tracking to see what’s working and adjust
  • We manage your spend to optimize over time, not just get quick views

Boosting is a shortcut. Strategic ads are a system.

We hear that a lot — and we get it. The difference here is that you're not paying for vanity numbers or placements. You're investing in a system, a strategy, and a team that’s here to help you build real, long-term growth.

Both programs follow the same proven structure, but Performance Pro is built for artists or teams spending more than $2,000/month on ads. With Performance Pro, you also get bi-weekly reporting calls, private Slack access for faster communication, and more hands-on campaign management.

Launch & Learn is perfect for artists starting to build their ad system — Performance Pro is for scaling it.

We currently run campaigns on Instagram, Facebook, TikTok, and YouTube. Based on your content and goals, we’ll recommend which platforms make the most sense for your budget and audience — and tailor the strategy to fit.

Ideally, you come in with ad-ready content — or something nearly finished. But if not, we’ll help you shape ideas and even write scripts if needed. While we don’t shoot video, we do offer video editing as an optional add-on.

Conversion tracking lets us measure what happens after someone sees or clicks your ad — whether they visit your profile, stream your song, watch a video, or follow you.

We install tracking tools like the Meta Pixel or TikTok Pixel on your links and landing pages so we can:

- See what content actually drives action

- Build retargeting audiences of people who engaged

- Optimize your campaigns based on real performance

Without conversion tracking, you're flying blind. With it, we can make smarter decisions, improve results faster, and help you grow a real fanbase — not just rack up views.

Yes — there’s no limit to how much content we can test. That said, your ad budget will determine how many campaigns we can run effectively at once. We’ll help you prioritize based on what’s most likely to perform.

Absolutely. You’ll run ads from your own account, and you’ll always retain access to all campaigns, audiences, data, and dashboards. If you choose not to continue after the program ends, we’ll provide best practices and recommendations for managing your account independently — or we can build a custom retainer if you’d like to keep working together.

Not at all. While we love working with teams and managers, we’re built for independent musicians who are grinding on their own. Whether you’re a solo artist or have a full team, we’ll meet you where you are.

Yes. You’ll get full access to your ad account and see exactly what you’re spending, where it’s going, and how it’s performing. You also get a reporting dashboard and strategy calls to break it all down.

Yes — everything we do is run through real ad platforms (Meta, TikTok, YouTube) using real targeting tools and data. No bots, no black-hat tactics, and no fake playlists. Just real fans seeing real content, built into a system that tracks results.

Launch Your Ads the Right Way

The Launch & Learn program is built for artists who are serious about growth — but need a pro to help them get started.

We’ll set up your ad accounts, build your campaigns, manage everything for 60 days, and leave you with a system you actually understand.

No fluff. No courses. Just a team that gets it — and a strategy that’s ready to scale.

Apply to Launch & Learn