De Novo Agency Terms & Conditions

Updated Campaign, Payment, Refund, and Subscription Terms

I. INTRODUCTION AND ELIGIBILITY

These Terms and Conditions (“Terms”) govern your use of the services provided by De Novo Agency (“De Novo Agency,” “we,” “us,” or “our”).

De Novo Agency provides music marketing and promotion services to artists, managers, labels, and other music industry professionals worldwide, subject to applicable laws and service availability.

By purchasing a campaign, subscribing to a service, or using our website or services, you agree to these Terms. If you do not agree, you must not use our services.

De Novo Agency is an independent music marketing agency and is not affiliated with, endorsed by, or operated by Spotify, YouTube, or any other streaming platform.

De Novo Agency works with independent playlist curators and other promotional partners. We do not own or control all playlists used in our campaigns, and playlist owners retain discretion over their playlists, including which songs they accept, how long songs remain, and how their audiences engage with the music.

These Terms incorporate our Privacy Policy by reference. They should be read together with the description and conditions of the specific service purchased.

We may update these Terms from time to time. Where required by applicable law, material changes will be communicated appropriately and will apply prospectively.

II. THE DE NOVO AGENCY SERVICE

De Novo Agency provides music promotion and related marketing services, which may include playlist pitching, streaming promotion, and other services described on our website.

The exact services, targets, pricing, and applicable conditions depend on the product or subscription purchased. The description displayed at checkout forms part of the agreement between the customer and De Novo Agency.

III. ELIGIBILITY

Our services are available to eligible customers worldwide, subject to applicable laws and restrictions. Customers must be legally capable of entering into a binding agreement.

Customers are responsible for ensuring that their use of our services is lawful in their jurisdiction and complies with applicable streaming platform policies.

IV. CUSTOMER ACCOUNTS AND INFORMATION

Customers must provide accurate, current, and complete information when purchasing our services or communicating with us.

Customers are responsible for ensuring that they have the necessary rights and permissions to submit their music, artwork, metadata, and other materials for promotional purposes.

V. COMMUNICATIONS

We may communicate with customers by email or other contact methods provided during checkout or account registration regarding purchases, campaigns, subscriptions, billing, customer support, and other matters relating to our services.

Customers are responsible for maintaining accurate contact information and checking communications relating to their purchases and subscriptions.

VI. CAMPAIGN PAYMENTS, STREAM TARGETS, DELIVERY, AND REFUNDS

1. Campaign purchases and objectives

When purchasing a campaign, customers agree to pay the price displayed at checkout and any applicable taxes or disclosed charges.

Campaigns may include a projected stream volume or other promotional target. These figures describe the intended campaign objective and are used to establish the scope of the service purchased.

A projected stream target is not a guarantee that a particular number of streams will occur on a specific date or within an exact period. Delivery depends on factors including the song, curator responses, playlist activity, audience engagement, and streaming platform conditions.

De Novo Agency will make reasonable efforts to work toward the applicable campaign target in accordance with these Terms.

2. Playlist pitching and curator decisions

De Novo Agency submits music to relevant independent playlist curators and evaluates their responses. Depending on the campaign, music may be submitted to hundreds of curators, each of whom independently decides whether to accept or reject a song.

Not every curator will accept every submission. Playlist availability and placement opportunities depend on the song, curator preferences, and other factors outside our direct control.

Customers acknowledge that De Novo Agency cannot guarantee placement on a particular playlist, acceptance by a particular curator, or a specific level of engagement from any playlist's audience.

A customer's dissatisfaction with the perceived quality, popularity, audience, engagement, or suitability of an individual playlist does not, by itself, entitle the customer to a refund.

3. Estimated campaign duration

Any campaign duration displayed on our website or communicated to a customer is an estimate unless expressly stated otherwise in the applicable purchase agreement.

A campaign may take less or more time than initially estimated. The actual duration depends on the song, curator availability, acceptance decisions, playlist activity, and the progress of the campaign toward its target.

Customers acknowledge that an estimated completion date is not a guaranteed delivery deadline.

4. Campaign shortfalls and continued delivery

If a campaign has not reached its applicable stream target during the initially estimated period, De Novo Agency will make reasonable efforts to continue, resume, extend, or adjust the promotional activity to address the outstanding shortfall.

Where appropriate, this may include additional submissions, new playlist opportunities, or continued promotional activity beyond the initial estimated campaign period.

The purpose of these efforts is to work toward the outstanding target associated with the original purchase. Customers will not be charged an additional campaign fee solely for reasonable continuation of promotional activity intended to address an outstanding target from that purchase, unless additional services are separately agreed upon.

The timing and method of further promotional activity may vary depending on available opportunities and the circumstances of the campaign.

5. Refund policy for one-time campaigns

Campaign purchases are generally non-refundable once the campaign has been accepted and processing or promotional work has commenced, except where a refund is expressly provided for in the applicable offer, required by law, or otherwise approved by De Novo Agency.

A customer may not demand a refund solely because:

• They have changed their mind after purchasing the campaign.
• They dislike a playlist or curator selected through the campaign.
• They expected a different audience, level of engagement, or promotional outcome.
• The campaign takes longer than initially estimated.
• The campaign has not yet reached its target during the estimated delivery period, where De Novo Agency is continuing to make reasonable efforts to address the shortfall.

If De Novo Agency rejects a customer's campaign before accepting it for processing, the customer will receive a full refund of the amount paid for that campaign.

If De Novo Agency cannot provide the purchased service or fails to fulfill its applicable contractual obligations, any appropriate remedy will be determined in accordance with these Terms and applicable law.

Nothing in this section excludes any refund or other remedy that cannot lawfully be excluded.

6. Customer requests for removal or early termination

If a customer asks De Novo Agency to stop a campaign, remove a song from playlists, or discontinue promotional activity before the applicable target has been reached, De Novo Agency may stop further activity and request removal from relevant playlists.

Because playlists are owned or controlled by independent third parties, De Novo Agency cannot guarantee that every curator will remove a song immediately or comply with a removal request.

A customer's voluntary request to stop a campaign does not, by itself, create an entitlement to a refund for work already performed or services already provided, subject to applicable law.

7. Streaming platform availability and compliance

Customers are responsible for ensuring that their music remains available on the relevant streaming platforms and that they comply with the applicable platform terms and policies.

If a streaming platform removes a song, restricts its availability, or takes other action affecting the campaign, promotional activity may be interrupted or prevented.

De Novo Agency is not responsible for independent decisions made by streaming platforms. Any outstanding obligations and available remedies will depend on the circumstances, the applicable purchase agreement, and applicable law.

VII. SUBSCRIPTION SERVICES AND RECURRING PROMOTION

1. Subscription structure

De Novo Agency may offer monthly music promotion subscriptions under which customers pay a recurring fee in exchange for a specified stream target or promotional service for each subscription period.

The subscription price, monthly target, billing interval, and applicable service conditions will be disclosed at checkout or in the relevant subscription description.

Subscriptions are designed to provide ongoing music promotion without requiring customers to purchase a new campaign manually every month.

2. Monthly stream targets

Each subscription period has an applicable stream target or promotional objective determined by the customer's selected plan.

The target describes the intended delivery volume for the relevant subscription period. Actual delivery may vary because of curator decisions, playlist availability, audience engagement, the song itself, and other factors outside our direct control.

De Novo Agency will make reasonable efforts to work toward the applicable monthly target.

3. Outstanding monthly stream targets

If the applicable monthly stream target is not reached during a subscription period, De Novo Agency will make reasonable efforts to address the outstanding shortfall through continued, adjusted, or additional promotional activity in subsequent subscription periods, as appropriate.

This means that outstanding streams may be addressed in a later month rather than necessarily being delivered within the original estimated period.

A monthly shortfall does not automatically entitle the customer to a refund or establish that De Novo Agency has abandoned the service, provided we continue making reasonable efforts to fulfill our applicable obligations.

Subscription payments remain due according to the agreed billing schedule while the subscription remains active. The treatment of outstanding targets after cancellation is governed by Section VII.7 below.

4. Playlist rotation and recurring placements

Playlist placements are controlled by independent curators and may change from month to month.

If a song reaches its applicable monthly target, a curator may remove it from a playlist. During a subsequent subscription period, De Novo Agency may seek new placements or arrange further promotional activity, depending on the subscription plan, available opportunities, and the customer's preferences.

Unless the customer requests otherwise and the relevant curator permits it, De Novo Agency may seek new placements or rotate the song into other suitable playlists as part of ongoing monthly promotion.

Customers who prefer to retain a particular placement may contact De Novo Agency. However, we cannot guarantee that a song will remain on the same playlist indefinitely or that a curator will agree to retain it.

The purpose of the subscription is to provide ongoing promotion through recurring campaign management, rather than to guarantee permanent placement on any individual playlist.

5. Subscription billing and renewal

By purchasing a subscription, the customer authorizes recurring charges at the disclosed price and billing interval until the subscription is cancelled.

The applicable subscription amount, renewal frequency, and material billing conditions will be disclosed at checkout.

Customers are responsible for maintaining valid payment information and reviewing their subscription status.

Cancellation prevents future renewals in accordance with the applicable cancellation process. It does not automatically reverse charges that were properly due before cancellation.

6. Cancellation at any time

Customers may cancel their subscription through the applicable cancellation process or by contacting De Novo Agency where that method is offered.

Upon cancellation, future recurring renewals will stop in accordance with the applicable billing terms.

If a customer cancels during an active subscription period, De Novo Agency may immediately stop further promotional activity and initiate requests to remove the customer's song from playlists used in the campaign.

Because the playlists are controlled by independent curators, actual removal depends on those curators and may not occur immediately in every case. De Novo Agency does not guarantee that third-party playlist owners will comply with a removal request at once.

Customers acknowledge that cancelling a subscription may result in the loss of existing playlist placements and that the song may no longer receive promotional activity through the cancelled subscription.

7. Outstanding targets following cancellation

Where a customer cancels a subscription with an outstanding stream shortfall, De Novo Agency may stop further promotional activity and request removal of the song from relevant playlists as described above.

Unless otherwise required by applicable law or expressly agreed in writing, cancellation does not create an obligation for De Novo Agency to continue providing promotional services indefinitely without an active subscription.

Any outstanding target, credit, or other entitlement following cancellation will be handled in accordance with the applicable subscription offer and any mandatory legal requirements.

Customers should therefore review the applicable subscription description before purchasing and before cancelling.

8. Subscription refunds and payment disputes

Subscription payments cover the applicable subscription period and the promotional services associated with the selected plan.

Customers are not automatically entitled to a refund merely because they are dissatisfied with playlist selection, curator engagement, the timing of delivery, or the results achieved during an individual month.

Where a target remains outstanding and the subscription is active, De Novo Agency will make reasonable efforts to address the shortfall in accordance with these Terms.

A customer should contact De Novo Agency to discuss a genuine service or billing issue so that the relevant campaign, subscription status, and payment records can be reviewed.

Nothing in these Terms prohibits customers from exercising lawful payment dispute rights or excludes any mandatory refund or cancellation rights.

VIII. GENERAL DISCLAIMER REGARDING RESULTS

Music promotion involves independent third parties and changing platform conditions. Except for specific deliverables expressly agreed in writing, De Novo Agency does not guarantee particular playlist placements, curator acceptance, audience demographics, saves, followers, monthly listeners, algorithmic recommendations, chart positions, or revenue.

Where a campaign or subscription specifies a stream target, that target is subject to the delivery, shortfall, and cancellation provisions set out in these Terms and the applicable purchase agreement.

De Novo Agency will make reasonable efforts to fulfill the applicable promotional obligations but cannot control the independent decisions of curators or streaming platforms.

These limitations do not relieve De Novo Agency of its express contractual obligations or exclude liability or remedies that cannot lawfully be excluded.

IX. CUSTOMER CONTENT AND INTELLECTUAL PROPERTY

Customers retain ownership of their music and other content, subject to the rights of any third parties.

Customers grant De Novo Agency the permissions reasonably necessary to use submitted music, artwork, metadata, and other materials to provide the purchased promotional services.

Any separate use of customer content for public advertising, testimonials, or promotional purposes will be subject to the applicable permissions, privacy policy, and law.

Customers represent that they have the rights necessary to submit their content and authorize its use for the purchased services.

X. PROHIBITED ACTIVITY

Customers must not use De Novo Agency's services for unlawful activity, fraudulent transactions, impersonation, copyright infringement, or artificial manipulation of streaming activity.

Customers must comply with applicable laws and streaming platform policies.

De Novo Agency may refuse, suspend, or discontinue services where reasonably necessary to address fraud, unlawful conduct, material breaches of these Terms, or risks to the agency or its partners, subject to applicable law.

XI. SUSPENSION AND TERMINATION

De Novo Agency may suspend or terminate access to its services where a customer materially breaches these Terms, engages in fraudulent activity, or uses the services unlawfully.

Where appropriate and legally required, De Novo Agency will provide notice or an opportunity to remedy the issue.

Termination does not eliminate rights or obligations that accrued before termination, subject to applicable law.

XII. LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, De Novo Agency will not be liable for indirect, incidental, special, consequential, or exemplary damages arising from the use of its services, including lost profits or anticipated promotional results.

De Novo Agency is not responsible for independent decisions by playlist curators, streaming platforms, or other third parties, except to the extent liability cannot lawfully be excluded.

Nothing in these Terms excludes liability for matters that cannot legally be excluded or limited, or restricts any mandatory consumer rights.

Any applicable limitation of liability must be interpreted consistently with the law governing the relevant customer and transaction.

XIII. FORCE MAJEURE

De Novo Agency will not be responsible for delays caused by events beyond its reasonable control, including platform outages, network disruptions, natural disasters, government actions, or other comparable events.

Where a force majeure event affects a campaign or subscription, De Novo Agency will make reasonable efforts to communicate material effects and resume performance when reasonably possible.

This section does not eliminate any mandatory rights or remedies under applicable law.

XIV. GENERAL TERMS

These Terms, together with the relevant purchase description, subscription conditions, and Privacy Policy, constitute the agreement between the customer and De Novo Agency concerning the applicable services.

If any provision is found unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

Where a specific campaign or subscription description conflicts with these general Terms, the specific description will govern only to the extent that it expressly establishes a different term and is legally enforceable.

These Terms do not waive any mandatory consumer rights.

XV. INTERNATIONAL CUSTOMERS AND CONSUMER RIGHTS

De Novo Agency serves customers worldwide. Applicable laws may vary depending on a customer's country of residence and the nature of the purchase.

Nothing in these Terms is intended to exclude or restrict consumer protections, cancellation rights, refund rights, or other legal remedies that cannot lawfully be excluded or restricted.

Where mandatory law provides a customer with rights that differ from these Terms, those mandatory rights will apply.

XVI. DISPUTES AND GOVERNING LAW

De Novo Agency encourages customers to contact customer support to resolve genuine service or billing issues.

Any governing-law, jurisdiction, or arbitration provision applicable to a dispute must be interpreted subject to mandatory laws and consumer protections that apply to the customer.

Nothing in these Terms prevents a customer from exercising a right that cannot lawfully be waived.

XVII. CONTACT

For questions regarding a campaign, subscription, billing issue, cancellation, or these Terms, customers may contact:

De Novo Agency

Email: contact@denovoagency.com

Website: https://denovoagency.com/

These Terms apply together with the service description and applicable conditions presented when a customer purchases a campaign or subscription.