De Novo Agency Blog

Insights and Strategies for the Modern Musician

Empowering Your Music Journey with Expert Advice

Insights and Strategies for the Modern Musician

Create a Knockout EPK for Zero Dollars
As a musician who’s serious about building your career, you already know you need an electronic press kit or EPK. But do you also know that less than 1 in 100 EPKs gets more than a glance from music editors,...
Going from 10 to 10,000+ Spotify Followers: A Road-map
There are hundreds of articles out there that advise you to, “build audience engagement” and “get on Spotify playlists”. The problem is, they don’t tell you how to do it. I’ve condensed the insights gained from working with hundreds of...
Spotify Uploads Simplified: A Map for Musicians
It’s a safe bet that the ‘journey of musical discovery’ that an artist envisions while setting out to create music doesn’t factor in landing on the rocky shores of Spotify song uploads! But don’t worry, we’ve got your back. From...
How to Make Spotify Promotion Work For You
There are two questions that every growing musician asks themselves at some point. One, what is the secret to eternal happiness? And two, does Spotify promotion actually work? The good news is, we’re working out the answer to the first...
Making a Professional Quality Music Video on a Budget
There’s a ton of excellent resources online, even master classes on creating videos. The real challenge arises when it comes to creating a high-grade, professional quality music video… on a budget. If you’ve been running up against this stone wall,...
The Best 8 Ways to Promote a Music Video in 2024
When you have new music ready to launch, creating a music video can be one of the most creative, enjoyable parts of the process. But promoting the music video is often a different story. When you feel like your creative...
The Master Key to Music Masters for Musicians
Is there a musician alive today who doesn’t know that owning their music ‘masters’ – the original audio recording of their song – is critically important to their earnings and career growth? Yet, most articles on this topic just stop...
Musicians' Crash Course on Music Copyrights
In 2019, a trio of songwriters filed a case against trendsetting pop music artist Lizzo, alleging that her hit song “Truth Hurts” made use of some lyrics originally created by them for a different song titled “Healthy”. A year later,...
Musicians' Handy Guide to Sync Licensing
When Maryland-based singer-songwriter Maggie Rogers’ 2016 song “Alaska” was featured on the popular Netflix show Heartstopper in 2022, it bumped up the track’s streaming numbers to a whopping 2.4 million.  According to the year-end report put out by the Recording Industry Association...
What Is Search Engine Optimization and How Can It Boost Your Music Business?
Imagine this: You put out great music… hordes of fans searching for your genre and style of music soon discover you, streaming and downloading your work. Many fans in your geographical vicinity easily find listings for events featuring you, and...
Mastering the Art of Spotify Playlist Pitching: A Comprehensive Guide for Musicians
In the digital age, where streaming reigns supreme, getting your music onto popular Spotify playlists has become the holy grail for artists looking to expand their reach and engage new fans. Spotify playlist pitching is an art form that, when...
The Role of Music PR in Today's Digital Landscape
Imagine you've just landed an awesome job at a hot new record label. Your first task is to launch the debut single of a new artist and ensure that it crosses 100,000 streams. What do you do? This track might...
Spotify's Royalty Threshold: Navigating the Challenges for Independent Artists
In a move that has sent ripples across the music industry, Spotify has announced a new royalty rule set to take effect early next year. The streaming giant will implement a 'minimum annual threshold' of 1,000 streams for tracks to...
Best Instagram Accounts to Follow for Up and Coming Musicians
The great Italian composer, Claudio Monteverdi declared, "Music is spiritual. The music business is not".  This was way back in the 16th century! We frequently encounter musicians who're great at the music part, but struggle when it comes to the...
The Complete Guide to PR for Musicians in 2022
In the 2016 single, “Pain”, Snoop Dogg raps, “I’m into public relations”. Of course, when you’re Snoop Dogg, you probably don’t need to worry about public relations. But as an independent artist who’s building your career, paying attention to PR...
9 Keys to Building Bands That ROCK (and Make Profits)
A recent study showed that artists get paid $0.004 on average, per listen on Spotify. Effectively, you’d need a quarter of a million streams just to make a thousand bucks. To survive in this scenario, bands need to know how...
Music Managers 101: How to Choose, When NOT to, and More
In 1962, when successful record store owner Brian Epstein heard a local Liverpool band called The Beatles perform in a local pub, he decided that they had talent and charisma worth promoting. Though locally popular, the band had failed to...
Marketing Spends for Artists: Win Without Breaking the Bank
Late in 2021, fans of UK alt rock band Don Broco were shocked when the band’s Instagram account was apparently taken over by soccer celebrity David Beckham. Twenty-four hours later, the mystery cleared up: Don Broco released a new single...
Marketing for Artists: Understanding What Fans REALLY Want
Lady Gaga has her ‘Little Monsters’, Justin Bieber’s got ‘Beliebers' and Beyonce has her ‘Beyhive’. In the digital age, a lot of people can make music, but very few know how to build a fanbase. So, an up-and-coming artist, how...
Marketing for Jazz Musicians: All You Should Know in 2023
Wynton Marsalis, one of the most celebrated contemporary jazz musicians, got his start playing with his family's jazz band, with the likes of Miles Davis, Clark Terry, and Al Hirt. Not every aspiring jazz musician has a family band with...
Music Launch Secrets: 7 Expert, Insider Hacks That Work
In November 2022, rappers Drake and 21 Savage embarked on an extravagant campaign to promote their latest collaborative album, “Her Loss”, which included distributing fake copies of Vogue magazine featuring the artists on its cover, as well as broadcasting a fake Tiny Desk Concert...