About De Novo Agency

Elliot Tousley and James Landry founded De Novo Agency® in 2017 with the purpose of giving independent artists everything they need to compete in the music industry and successfully grow their music businesses.


Completed Marketing Campaigns




5 Star Reviews


Verifiable Streaming Data


As you may know, today's marketing landscape for independent artists is, unfortunately, a total crapshoot. Countless companies, 'gurus', and so-called experts promising musicians secret tricks or 'hacks' to go viral and make a million dollars by next Tuesday.

Authenticity in the music industry is more valuable than ever.

De Novo Agency made a name for itself by being 100% transparent with artists, setting and meeting realistic expectations, and delivering 100% verifiable results.

Music Marketing

Elliot Tousley and James Landry | De Novo Agency Cofounders
Our Story

De Novo cofounders Elliot Tousley and James Landry went to college together in New Hampshire.

After James finished law school he and Elliot started working together on Elliot's own music, learning to record, booking shows, and trying to navigate the industry.

What they learned along the way, both what to do and what NOT to do, is what fuels the insight they now offer to musicians across the world.

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Who We Work With


Seriously learned so much by working with you guys.

Mario Canon

Y'all come thru every single time

Grizzy Hendrix

De Novo was an important ingredient in my music marketing recipe while I was starting out.

King Trey

Elliot helped me put together a custom plan for my release and it was very effective.

Joshua Benoit

James has been a vital piece in learning how to protect my music business.

Scooter Page

Elliot was extremely helpful! I needed a plan from where I’m standing musically and he was able and enthusiastic about guiding me!