About De Novo Agency

Marketing Music since 2017

We're here to help you understand the music business and, more importantly, to make it work for you.

In the dynamic world of music, where every note counts and every strategy plays a crucial role, De Novo Agency emerged as a beacon of guidance and growth for artists navigating the complexities of the industry.

Founded in 2017 by the duo of James Landry, an astute entertainment attorney, and Elliot Tousley, a passionate musician turned marketing maestro, De Novo Agency began as a harmonious collaboration rooted in the real-world challenges of the music business.

For seven years and counting, we've demystified the music business for countless artists, helping them compose a career that plays to their strengths and resonates with their goals. We're not just about creating hits; we're about creating sustainable, thriving music careers.

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De Novo Agency stands out due to our real-life experience in the music industry and our proven track record of excellent customer reviews. Unlike many agencies, we offer personalized, face-to-face interactions, ensuring that each artist receives a custom plan tailored to their unique needs. Our approach is hands-on and grounded in practical knowledge, making us more than just a marketing agency – we're your partners in navigating the music industry's complexities.

At De Novo Agency, transparency and trust are at the core of our services. We maintain open communication with our clients, providing clear, honest insights and updates throughout our collaboration. Our commitment to transparency is further reinforced by our 100% verifiable streaming guarantee, ensuring that artists can trust the authenticity and effectiveness of our campaigns.

De Novo Agency primarily works with musicians who are at the early stages of their music business journey or those seeking clear guidance. Our expertise is not in making people famous, but rather in helping thousands of musicians establish and connect with their initial core audience. We specialize in providing the foundational steps and strategies needed for artists to build a sustainable and growing fan base.

Artists working with De Novo Agency benefit in multiple ways. Firstly, for those seeking personalized guidance, our coaching service offers direct interaction with experienced professionals. This means getting answers to your specific questions and developing custom strategies tailored to your unique journey in the music industry. Secondly, for artists looking for efficient and stress-free promotion, our playlist pitching service is ideal. It comes with a 100% verifiable streaming guarantee, ensuring your music reaches genuine audiences. This dual approach caters to both artists who desire hands-on assistance and those who prefer a more automated, yet reliable, promotional method.

Our approach is personalized and strategic. We focus on helping artists identify their core audience, develop their brand, and navigate the music industry effectively. Our coaching is tailored to each artist's unique journey, emphasizing sustainable career growth and informed decision-making.

De Novo Agency stays ahead by continuously adapting to industry trends and leveraging the latest technology. We prioritize staying informed about new platforms, marketing strategies, and changes in music consumption. Our team actively engages with industry experts, attends relevant events, and maintains a strong online presence, ensuring we're always at the forefront of the evolving music landscape. This proactive approach allows us to offer cutting-edge solutions to our clients.

To get started with De Novo Agency, we suggest either a playlist pitching campaign to identify your initial audience through Spotify data, or an initial discovery coaching call with our team for personalized guidance.

What our clients say


Seriously learned so much by working with you guys.

Mario Canon

Y'all come thru every single time

Grizzy Hendrix

De Novo was an important ingredient in my music marketing recipe while I was starting out.

King Trey

De Novo helped me put together a custom plan for my release and it was very effective.

Joshua Benoit

They were extremely helpful! I needed a plan from where I’m standing musically and he was able and enthusiastic about guiding me!


Contact our team

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