Data-Driven Music Marketing

Define a target audience

We help artists and record labels get their content in front of the right listeners, on the right platforms, at the right time.

Create a Marketing Plan

Work hand-in-hand with our team
to build marketing strategies tailored specifically to you.

Grow a Music Business

You do not need 10 million followers to have a successful career, work with us and build the business that you strive for.

WHAT WE DO HERE

De Novo Agency®

Artists, managers, & record label owners have trusted us on over 3,500 marketing campaigns since 2017.

WATCH

Verifiable Results Are 100% Guaranteed

In a world full of questionable internet 'gurus' and marketing companies, we know authenticity is as important as ever. We proudly guarantee 100% verifiable results with all of our services.

Testimonials

I was signed to Young Money with Lil Wayne and I was signed to G-Unit with 50 Cent. I had success, but wanted to be independent. My partnership with DNA has allowed me to do this effectively.

Kidd Kidd

I've worked with De Novo Agency to run a two week, one month, and a two month playlist campaign. I've been very impressed and satisfied with the results. De Novo Agency is the only company i've found so far to guarantee real, active, authentic and non-bots operated playlists.

Mawule

DNA placed me in 7 playlists on Spotify and about ten days later I was organically added to 30 more! I was in front of 900k listeners and earned 100k streams in less than a month!

CURTI$Y

I've been around the industry for a long time. I was on tour with Lady Gaga for 6 years and learned a lot about what NOT to do. DNA breaks it down and gives it to me straight every time, and it's refreshing.

David Lei Brandt

Their Products work! No gimmicks, legit marketing agency. If you’re an artist in need of a platform to help you grow , De Novo Agency is the way to go!

Jelani The Babe

Love DNA and what these guys are doing. If you are starting out your music career and don't know how to get exposure or promote yourself, this is the place to start, grow, and build your success as an artist.

Joey Economics

"I’m skeptical of music services that claim they provide real data and aren’t scams. I’ve been doing music for 5 years and tried to find ways to help myself grow as an independent artist. De Novo has been a game changer."

A'Niche

"A solid duo to have in your corner. Their insight on numbers as well as the hands on approach and coaching is all top tier. They provide structural foundation that independent artists need to complement their creative work. 10/10 recommended"

Jheru

Resources

Download the music business toolkit - Free!

Learn how to build a solid foundation to a growing music business.

Get Yours

Stream the Business of Music Podcast

Stay up to date with everything you need to know about the music industry.

Listen

Press

Elliot and James bring personal care and attention to their artists and that’s what helps them stand out from the crowd.

YAHOO

Landry & Tousley Have Artists’ Best Interests In Their ‘DNA’

THIS IS 50

De Novo has experienced friction amongst other industry insiders for ruining their chance to make money off of musicians who didn’t know any better.

MEDIUM

The proof is in the pudding as they don’t ask for an ounce of royalties from the entirety of their roster.

HYPE MAGAZINE

James is adamant about not taking royalties from his clients. His artist-forward mindset permeates throughout all of his business dealings.

INFLUENCIVE

Tousley focuses on artist development, logical considering he’s an artist himself. This adds a dimension to De Novo Agency that makes the business half of the music business feel a little less foreign to prospective clients.

HIP HOP SINCE 1987

DNA is disrupting the music industry by allowing artists to maintain control of their business and royalties while receiving the benefits that record labels offer.