Imagine you've just landed an awesome job at a hot new record label. Your first task is to launch the debut single of a new artist and ensure that it crosses 100,000 streams. What do you do? This track might...

In a move that has sent ripples across the music industry, Spotify has announced a new royalty rule set to take effect early next year. The streaming giant will implement a 'minimum annual threshold' of 1,000 streams for tracks to...

The great Italian composer, Claudio Monteverdi declared, "Music is spiritual. The music business is not".  This was way back in the 16th century! We frequently encounter musicians who're great at the music part, but struggle when it comes to the...

In the 2016 single, “Pain”, Snoop Dogg raps, “I’m into public relations”. Of course, when you’re Snoop Dogg, you probably don’t need to worry about public relations. But as an independent artist who’s building your career, paying attention to PR...

A recent study showed that artists get paid $0.004 on average, per listen on Spotify. Effectively, you’d need a quarter of a million streams just to make a thousand bucks. To survive in this scenario, bands need to know how...

In 1962, when successful record store owner Brian Epstein heard a local Liverpool band called The Beatles perform in a local pub, he decided that they had talent and charisma worth promoting. Though locally popular, the band had failed to...