Spotify Promotion | De Novo Agency

Spotify Playlist

Our Playlist Pitching Process: Your Music, Our Mission

At De Novo Agency, we've refined a transparent and effective process to elevate your music through strategic playlist pitching. Here's how we ensure your sound finds its audience:

Step 1: Curator Connection
We begin by identifying the right Spotify playlist curators from our network. These are passionate individuals who have cultivated dedicated listeners looking for fresh tracks.

Step 2: Audience Attunement
We analyze your music and match it with curators whose playlists resonate with your genre and style, ensuring your sound reaches the ears of listeners who will love it.

Step 3: Precision Pitching
Your tracks are pitched to our handpicked curators. We advocate for your music, highlighting its unique qualities to secure playlist placements.

Step 4: Placement Permanence
Successful placements mean your song will be featured for 30 days, providing consistent exposure and the chance to win over new fans.

Step 5: Development Debrief
Post-campaign, you're not left to interpret the results alone. A coaching call with our artist development team awaits, where we'll dissect the data and strategize your next career steps.

Our Promises to you:
Full Refund and Verifiable Streams

No Placement, Full Refund Guarantee - If we can't secure a playlist placement for your song, you get a full refund.

100% Verifiable Streaming Guarantee - We guarantee that the streams you receive will be 100% verifiable, ensuring your music is heard by real listeners, not bots or fake accounts. Your growth is genuine, and your success is real.

Find Your target audience

Discover Your Core Fans: Our playlist pitching service places your music in front of diverse audiences, enabling you to identify and connect with the listeners who resonate most with your sound. Understand your fanbase better and tailor your future releases to meet their preferences.

Strategic Audience Insights: Investing in playlist pitching isn't just about exposure; it's about gathering valuable data on listener demographics and behavior. This information is crucial for crafting targeted marketing strategies and ensuring your future marketing efforts reache the right ears.


Our process begins with understanding your music and your target audience. We then pitch your track to our network of trusted curators who we believe will be the best fit for your sound. If they like what they hear, your song gets added to their playlists, exposing your music to new, engaged listeners.

Your music will be featured on playlists that align with your genre and audience preferences. We work with a variety of curators across different music styles to ensure your track finds the right fit and reaches listeners who are most likely to become fans.

While we can't guarantee specific numbers — as organic growth can be unpredictable — we do guarantee that your streams will be verifiable and from real listeners. Our goal is to provide quality exposure that leads to sustainable growth.

Playlist pitching can significantly influence your track's performance on Spotify, primarily through increased visibility and streams. When your song is added to popular playlists, it gains exposure to a broader audience, which can lead to more plays. Spotify's algorithm takes note of these increased interactions.

The algorithm considers several factors, including the number of plays, skips, saves, and shares your track receives. A higher engagement rate can signal the algorithm that listeners enjoy your music, potentially leading to further recommendations in Spotify's automated playlists like Discover Weekly or Radio.

However, it's important to note that simply getting on playlists isn't a magic solution. The quality of engagement matters. Our playlist pitching service focuses on placing your music in front of the right audience, ensuring more meaningful and organic engagement, which is more beneficial for your long-term growth on the platform.

If we're unable to secure playlist placements for your song, we will provide you with a full refund. Our priority is to deliver value and results, and if we can't meet our commitment, you shouldn't have to pay.

We use third-party analytics and our own monitoring systems to track the performance of your music on playlists. We have a strict vetting process for the playlists we work with to ensure they have active, genuine listeners.

Typically, your song will remain on playlists for a minimum of 30 days. This duration allows your track to gain traction and provides us with ample data to analyze its performance.

Absolutely. You retain 100% of the rights to your music. Our service is designed to promote your work while ensuring you maintain full control over your creative output.

You'll have access to your Spotify for Artists account, where you can see real-time stats. Additionally, we'll provide you with reports and insights throughout the campaign.

Our team is here to support you every step of the way. You can reach out to us anytime with questions or for assistance, and we'll ensure you have the information and support you need.

Trusted by Musicians


I had an insightful consultation call the guys at De Novo. Their advice really helped me put together my own marketing strategy.

Tristan Dobson

Industry professionals without a doubt. Their level of importance and detail they place on their work is unmatched.

Josh Gluck

This is absolutely the best marking team any artist can have my first time was a great experience and from that day I never looked back.

Sleepy Da Hitman

Every single time I use one of their services the results are phenomenal. I have been working with them for over a year now and I will continue to do so.

Tahir Abdussamad

I highly recommend taking advice from De novo on how you should begin/continue the process.

KRock the Indigo
Payment plan available

With ZIP, you can promote your music right now and pay for it over time.

Get in touch with our team

The more you tell us about your situation the better we can tailor our service to you. We look forward to hearing from you!

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