Elliot Tousley was born and raised in a small town in western New Hampshire, before deciding to stay in-state and attend the University of New Hampshire. Elliot graduated studied business at UNH in the Peter T Paul School of Economics & Finance. He also spent time studying Marketing & Communication at Regents University in London, England. After completing his education, Elliot worked at a Fortune-50 insurance company in Marketing & Development for almost four years before founding De Novo Agency with James Landry.

On the side, Elliot is a freelance musician who began writing music at the age of 15. His music has amassed over one million hits on YouTube, as well as hundreds-of-thousands streams on Soundcloud, Spotify, Apple Music, Tidal, and Google Play. He has also performed original music all around New England. Using his experience in the music industry, Elliot also started the record company ‘Funk Factory’ which is still producing and distributing music for up-and-coming local New England artists.