Full-Service Digital Marketing for Music Industry Businesses
Grow your business with expert web design, SEO, and targeted ads tailored to the music industry.
The De Novo Difference
- At De Novo Agency, we understand the unique challenges music-related businesses face. Whether you’re a record label, distributor, music venue, or a music service provider, your digital presence is key to reaching your audience and growing your brand. That’s where we come in.
With years of hands-on experience in the music industry, we provide a full suite of digital marketing services designed to help your business thrive online. From website design and development to SEO and targeted advertising, we offer the tools and strategies you need to stand out and drive traffic to your site.
How We Help
- 1. Website Design & Development
Your website is your business’s digital storefront, and first impressions matter. We specialize in building and optimizing websites for the music industry, whether you need a stunning e-commerce site, a venue booking platform, or a sleek informational hub. We work with WordPress, Shopify, and Wix, so you get the perfect platform for your needs.
- Custom design tailored to your brand
- E-commerce setup for merch or tickets
- Mobile-responsive, user-friendly design
- Fast loading times and optimized performance
- 2. Search Engine Optimization: Get Found Online
Having a great website is only half the battle. To drive organic traffic, you need strong Search Engine Optimization (SEO). Our SEO experts will ensure your website ranks high on Google, helping your audience find you naturally when searching for related services or events.
- In-depth keyword research specific to your business
- On-page and technical SEO to boost visibility
- Content strategies that attract and convert visitors
- Local SEO to dominate your region
- 3. Targeted Ads: Fast-Track Your Growth
Organic traffic is great, but paid advertising can supercharge your growth. We’ll help you run targeted ads on platforms like Google, Meta (Facebook/Instagram), and TikTok to get your business in front of the right audience. Whether you're driving ticket sales, product purchases, or awareness for your brand, our campaigns are optimized for maximum return.
- Google Ads for search and display networks
- Meta Ads for Facebook and Instagram campaigns
- TikTok Ads for reaching younger audiences
- A/B testing and optimization to ensure results
Case Studies
Proven Results
- Music Tech Companies We helped ThatPitch.com run effective Meta ads and build a highly converting sales funnel. Their targeted ads reached the right audience, and with our funnel strategy, they were able to increase sign-ups and revenue.
- In-Person Events Confluence needed a partner to launch and market their very first music conference. We helped them develop a full marketing plan, which included social media ads, email marketing, and strategic promotions. The result? A successful event with a strong turnout for their first year.
- Artist Management Companies We collaborated with 12 AM Collective on their overall marketing and sales strategy, including Meta ad campaigns. By refining their approach and optimizing their ads, we helped drive traffic to their site and increase conversions.
- Recording Studios For Unify Sound, we provided high-level marketing consultation to refine their digital strategy. From audience targeting to brand messaging, we helped Unify Sound position themselves for long-term growth in the music industry.
Why Choose De Novo Agency?
- Industry Expertise We specialize in music industry marketing. Whether you're a venue, label, or music service provider, we understand the nuances of your business and know how to reach your audience.
- Comprehensive Digital Solutions From website development to SEO and paid ads, we offer a full suite of services to take your online presence to the next level. One agency, all the tools you need.
- Proven Results We’ve helped numerous music businesses grow their brands, drive traffic to their sites, and boost sales. Our track record speaks for itself.
Get a 90 Day Strategy for Free
- Ready to take your business to the next level with expert digital marketing? Let’s talk! Whether you need a new website, better SEO, or a targeted ad campaign, we’ve got the experience and tools to help you succeed.
Fill out the form below to schedule a free discovery call, and let’s discuss how De Novo Agency can help you reach your goals.
FAQs
We specialize in working with businesses within the music industry, including record labels, music distributors, venues, artist management companies, and music service providers.
Whether you’re trying to grow your audience, sell more tickets, or increase your brand’s visibility online, we have the tools and strategies to help you succeed.
We provide comprehensive digital marketing services tailored to the music industry, including:
- Website design & development (WordPress, Shopify, Wix)
- Search Engine Optimization (SEO) to drive organic traffic to your site
- Google Ads, Meta Ads, and TikTok Ads for targeted, high-ROI advertising
- Full marketing strategy development, analytics setup, and reporting to ensure your campaigns are successful.
Success is determined by aligning our efforts with your business’s specific goals. We measure success through:
- Traffic growth to your website and social media
- Increased sales, ticket purchases, or engagement from your target audience
- Conversion rates from ad campaigns and SEO strategies
- We also provide detailed monthly reports that track performance, so you know exactly how your investment is paying off.
When you hire De Novo Agency, you pay us a flat rate for our services, which covers strategy development, campaign management, reporting, and any other support we provide.
Ad spend (the amount paid to platforms like Google, Meta, or TikTok) is billed separately.
We work with you to define a sensible budget for your ad campaigns based on your goals, and you retain control over how much you want to allocate to ad spend.
We take a data-driven, hands-on approach to managing your campaigns. After our initial discovery call and onboarding process, we’ll:
- Set up and optimize all necessary accounts (Google Ads, Analytics, Tag Manager, etc.)
- Build and launch targeted ad campaigns across Google, Meta, TikTok, and other platforms as needed
- Regularly monitor and adjust campaigns to improve performance
- Provide monthly reports and host strategy calls to keep you informed and engaged.
The timeline for results can vary depending on your goals and the services we’re providing. For example:
- Paid ads (Google, Meta, TikTok) typically generate traffic and conversions within the first few weeks.
- SEO and organic growth strategies tend to be longer-term investments, usually yielding noticeable improvements in 3-6 months.
We set realistic expectations and update you consistently on progress to ensure you’re always in the loop.
Absolutely! We can either build your website from scratch or work with your existing website to improve it.
If you have an internal marketing team, we’re happy to collaborate with them to make sure everything aligns and runs smoothly.
Our goal is to work together to achieve your business objectives.
If you're in the music industry and looking to expand your digital presence, grow your audience, or increase sales, we are a great fit for you.
Our team has extensive experience working with music-related businesses and understands the unique challenges in this space.
We combine creative strategies with data-driven results to help your business thrive.
We handle the day-to-day management of your campaigns, allowing you to focus on running your business.
However, we encourage regular communication through strategy calls and reporting to ensure our efforts are aligned with your goals. Your feedback is always welcomed to fine-tune our approach.
Contact us
Let’s grow your music business together. Fill out the form to get started on your digital marketing journey with De Novo Agency.