False Promises in the World of Music Marketing with Noiselash CEO Giovanni Botan

Join us in this insightful episode of "Cuttin' Thru with Elliot Tousley," featuring Giovanni Botan, CEO of Noiselash. Giovanni delves into the often misunderstood world of music marketing, providing clear, no-nonsense advice that cuts through the typical industry jargon and unrealistic promises prevalent today.

Key Points Discussed:

• Realities of Music Marketing: Giovanni exposes common misconceptions about quick success in music marketing, emphasizing the importance of realistic strategies over supposed quick fixes.
• Building a Fanbase: He discusses innovative approaches to building a more intimate fanbase through targeted marketing strategies rather than broad, undirected efforts like indiscriminate Spotify campaigns.
• Transition from Local to Global: Sharing his journey from working with local businesses in Italy to operating a global marketing firm, Giovanni highlights how skills developed in one area can translate into broader industry success.

Featured Guest – Giovanni Botan: As the CEO of Noiselash and a seasoned music marketer, Giovanni brings a wealth of experience and a fresh perspective on how to effectively market music in a digital age. His approach is grounded in reality and tailored to the unique needs of individual artists.

Key Takeaways:

• Success in music marketing requires patience and persistence, not just financial investment.
• Building a genuine connection with a smaller, dedicated group of fans can be more beneficial than aiming for superficial widespread recognition.
• Skills acquired in local markets are invaluable when expanded to the global stage, demonstrating the universal applicability of solid marketing principles.

Call to Action: For musicians and industry professionals tired of the usual hype and looking for genuine and effective marketing strategies, this episode is a must-listen. Tune in to hear Giovanni's expert advice on making real progress in your music career through thoughtful and well-planned marketing efforts.