The Business of Music Podcast from De Novo Agency

John Doe

John Doe

episode 47
episode 46

Why You Should Listen to The Business of Music Podcast

If you’re reading the De Novo blog, chances are, you’re a musician who’s looking to learn how to boost success in the industry. (If you’re not, you might be in the wrong place?)  

If you’re not already familiar with The Business of Music Podcast, allow us to introduce you to one of our favorite projects we do here at De Novo Agency. 

 The Business of Music Podcast is co-hosted by De Novo’s co-founders, Elliot Tousley and James Landry. Their mission with the podcast—as in everything they do at De Novo—is to provide a transparent look at the business side of the music industry. 

 After all, many musicians know exactly how to create music. They know what they’re doing when they sit down to write a new song or play their latest hit. What they might not know is how to promote that music to help it reach a wider audience and, hopefully, pay the bills. 

 A huge problem the music industry has created is a lack of transparent information from those who know best. The industry leaders—everyone from songwriters to producers to musicians’ accountants—are notoriously protective over the tips and tricks they’ve picked up over the years. Those that choose to share any advice at all often distill it into useless generalizations, like, “Just do this one thing, and you’ll be famous in no time!”

The Business of Music Podcast is the resource that bridges the gap and shares an honest, genuine account of what it takes to succeed in music.  

Episodes cover everything from when to seek a record deal to how Spotify’s algorithm works to creating a brand image as a musician. There’s truly an episode for everyone, from aspiring musicians just getting started to established musicians that are hoping to boost success. 


In one of our favorite episodes, entitled “Would You Take $500K or Dinner with Jay Z?”, James and Elliot explore whether a musician is more likely to find long-term success thanks to a $500K deposit or a dinner with Jay Z. (Spoiler alert: their take is clear—the cash is much more useful, especially since Jay Z doesn’t have direct experience launching a new music career in 2021. Authority isn’t everything!)

So, if you’ve been following along on the blog and you’re ready for another resource with countless tips about succeeding in music—or if you have a long commute ahead and you just need a new podcast to pass the time—we highly recommend The Business of Music Podcast. Check it out, and let us know what you think!