De Novo Black
Your music deserves a bigger stage.
Imagine releasing with a real team behind you: a clear strategy, continuous visibility, direct guidance and people who know your project well enough to make decisions with you. De Novo Black becomes the team around your music, helping turn individual releases into a career that compounds.
Not another campaign.
The beginning of your era.
You did not make your music to watch it disappear after release week. You made it to be heard, shared, remembered - and to open doors you have imagined for years.
De Novo Black is built around the idea that great artists need more than occasional promotion. They need continuity: someone watching the release calendar, the audience, the content, the positioning and the opportunities, then making the next move with them.
Listeners who stay
Turn discovery into an audience that returns, grows and carries momentum into every new release.
Be seen with purpose
Build a consistent presence across the right platforms, with every appearance serving the wider career.
Never guess alone
Make release and career decisions with a team that understands the full picture and thinks ahead with you.
A career that compounds
Make each release strengthen the audience, positioning and opportunities available to the next one.
The gap between great music and a real career is consistent force.
Great records are released every day. The artists who build lasting careers have people around them creating continuity, making decisions and carrying momentum forward.
Stop-start releases
When every release is treated as an isolated campaign, the momentum, learning and audience from one never properly carry into the next.
One channel only
Relying on one platform leaves your career exposed to its algorithm and audience behavior instead of building strength across the wider ecosystem.
No one steering
Nobody is looking at the whole picture - release calendar, content, audience, pitching, positioning and opportunities - and making the calls with you.
One private team. Every door we can open.
We coordinate the channels, relationships and campaign pressure around one ambition: making your next level possible.
These are not separate services. They are tools inside one strategy.
Four levels. One destination: forward.
You are not choosing a list of tasks. You are choosing the level of team, attention, reach and strategic firepower surrounding your career. Your exact plan is built privately around your music, your audience and your moment.
Your first step into serious artist development. A dedicated strategist keeps your project moving, builds the roadmap around your releases and activates the channels that matter most - so every release has somewhere to go next.
For artists who already have traction and are ready to compound it. Your strategist coordinates a broader mix of specialists across Spotify, creators, social, PR and paid media, with the exact combination shaped around your project and release calendar.
Depending on the strategy, campaign scale can extend to hundreds of thousands of streams, several blog placements, hundreds of creator videos and Meta ads on request. These are potential campaign ranges, not guaranteed outcomes.
Operate with the attention and execution normally associated with a much larger team. Your project receives dedicated strategic oversight and a coordinated campaign across the channels most capable of accelerating discovery, audience growth and visibility.
Where the plan supports it, campaign scale can extend to millions of streams, dozens of blog features and thousands of TikTok, YouTube and Instagram videos, supported by Meta ads. These are potential campaign ranges, not guaranteed outcomes.
The maximum De Novo force behind your name. De Novo Black becomes an extension of your team, coordinating strategy, campaigns, content, PR, paid media and additional opportunities around the moments that matter most. Press, radio, sync, brand outreach and creator campaigns are activated as the strategy requires.
At maximum intensity, campaign scale can extend to several million streams, 100+ blog features, tens of thousands of creator videos and millions of social views. These are potential campaign ranges, not guaranteed outcomes.
Greater proximity. Greater capacity.
The difference between tiers is not simply how many campaigns run. It is the depth of the team, access, strategic attention and execution surrounding your project.
| Momentum $1,000 |
Ascend $2,000 |
Spotlight $5,000 |
Legacy $10,000 |
|
|---|---|---|---|---|
| Team on your project | Dedicated strategist | Strategist + specialists | Dedicated campaign team | Full team across disciplines |
| Channels active | Focused priority channels | Multi-channel | Wide multi-channel | All relevant channels |
| Strategy & coaching | Monthly | More frequent | Weekly | Unlimited |
| Pitching & PR priority | Standard | Expanded | Priority | Tier-1 / maximum |
| Paid media | When strategically appropriate | Where it fits | Core platforms | Full funnel |
| Sync, brand & radio | - | - | On request | As strategy requires |
| Reporting | Monthly | Bi-weekly | Weekly dashboard | Live, on demand |
| Access | Direct owner access |
You will never be just another campaign number.
We intentionally limit the roster because real artist development requires attention that cannot be mass-produced. We learn the music, the goals, the audience and the story - then move with the project as the career changes.
“The goal is not to look busy. The goal is to become impossible to ignore.”De Novo Black
Your next chapter, built deliberately
Strategy call
We audit your catalogue, audience, goals and current position, then tell you honestly which tier fits - or if none does.
Your roadmap
We build a written 90-day plan covering releases, content, channels, priorities and targets.
We execute monthly
The team executes continuously across the agreed strategy while you focus on making music.
Review & scale
Reporting shows what is working, reduces wasted effort and directs more investment toward meaningful progress.
"The difference isn't the campaign. It's having someone who knows your project as well as you do, showing up every single month."
De Novo Black — Artist Development TeamNo lock-in contracts
Month to month. Stay because the partnership is creating progress, not because you're locked into a contract. Cancel any time before your next billing date.
Your masters, your channels, your audience, your data.
We're your team, not your label - we never take a cut of your rights.
Before you commit
Which tier should I start with?
That's exactly what the strategy call is for. We look at where you are, what you're trying to build and what level of support actually makes sense. We would rather tell you to start smaller than have you overspend before the project is ready.
What's actually included each month?
There's no fixed checklist. We agree the channels, volume and cadence with you based on your goals and release calendar, then adjust the plan month to month. Every tier includes strategic guidance, ongoing execution, release direction and transparent reporting - the depth of the team and access scales with the partnership.
Do I need a release ready?
No. If you have nothing out yet, month one is spent building the plan, content and pitching angle so your next release lands properly.
Can I change tiers later?
Yes, up or down, any month. Growth isn't linear and neither is your budget.
What results can I expect?
We don't sell guaranteed numbers. We build the strategy, execution and momentum required to create them. What you get is a defined level of monthly effort, transparent reporting and a strategist accountable for the direction.
Is this only for a specific genre?
No. We work across genres, but we only take on artists we genuinely believe we can move. If that's not you, we'll say so on the call.
What if I need something not listed?
Ask. Radio, sync, tour support, visuals - if it advances your career, we'll either run it or bring in the right partner.
Your career can look very different 12 months from now.
This is for artists who are ready to treat their music like the future they want. Apply for a private strategy session and we'll look at where you are, where you want to go and what level of support can genuinely move the project forward.
Request a Private Strategy Session ->Applications are reviewed individually. We only take on artists we believe we can genuinely help.