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What we hear on the radio these days, I mean, if you listen to the radio, but even like

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Spotify or, you know, TikTok, Instagram, wherever you listen to music, there is no clear trend

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anymore as far as voice goes, as far as vocal quality goes, as far as pitch goes, how high,

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how low are you singing?

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We hear so many more different things.

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The reason why this is, is labels are no longer in charge of who gets heard and who doesn't.

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And so people are now choosing who they want to listen to and which voice they like and

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which storyteller they like.

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Welcome back to this episode of the Cutting Through Podcast.

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My name is Elliot Tawazili and I am your host.

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In today's episode, we have a vocal coach who is going to teach musicians a little bit

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about how they can find their voice and use that to make their music stand out amongst

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all of this noise in the industry.

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She is a viral sensation of sorts on TikTok and she was born in Switzerland.

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So that's pretty cool.

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Today's guest is the vocal coach, Laura Chapman.

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Laura, Laura Chapman, thank you for joining me today.

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The vocal coach, great mini singing lessons on Instagram and TikTok.

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Thank you very much for joining today.

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Thank you so much for having me, Elliot.

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It's a pleasure to be here.

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It's a pleasure to have you and good talking with you again.

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We were just joking around saying that neither of us really prepared for this and I think

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that's perfect because I really only know generally about what I want to talk with you

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today. But I think that's a good way of kind of steering the conversation as it comes.

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Yeah, absolutely. It leaves room, right?

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It leaves room to have a conversation and not like I need to follow these questions.

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So, right. Yeah, I don't want it to feel like, you know, the Tonight Show or something where

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like here are the four pre-approved questions that I can ask.

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Yeah, there's kind of two sides of the coin that I wanted to talk to you today.

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We have a lot of musicians that watch this content and tune in.

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So I did want to talk to you about just generally like, you know, what are some tips that

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someone who's looking to find their voice or tweak it ever so slightly?

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What are some of the go to tips that they might be able to take advantage of?

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But the second side that I'm really interested to talk to you about is kind of how

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you've made a music business.

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Probably when you were, you know, 18 or something, thinking about like, I can I can

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make it in the music business one day.

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This might not have been what you had in mind.

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But it's really cool that you've like found your spot in this niche.

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So I'm really excited to talk about both sides of that coin and kind of see how you've

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made your music business.

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Absolutely. Happy to share.

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If you don't mind, can you talk to me about like how you got started finding your own

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voice? So like vocally now, not as a business, right?

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Vocally first.

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Vocally. OK, so honestly, I was on the wrong path for probably 10 years.

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So when I first started to take voice lessons or right before I started, I was just

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about to turn 13.

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I could not sing in my head voice at all.

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I could only sing low.

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And of course, the grass is always greener on the other side.

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Right. So I'm like, I want to sing high, just like everyone else around me.

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And so in my voice lessons, I was primarily focused on belting higher and singing

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higher in general. Right.

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Head voice higher, just high, high, high, high, high.

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That's pretty much all I heard on the radio, too.

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You know, that was when Christina Aguilera was on the radio and Beyonce and just, you

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know, like powerhouse singers.

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So for me, that was all I was ever working on to belt higher and sing higher

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in general, because that's what I wanted to do, because the grass is always greener

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on the other side. Right. And so for about 10 years, that's what I did.

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And I was seeing some success.

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You know, I got accepted to it's called the New York Film Academy.

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It's it's in New York City.

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It's it's a film school, but also musical theater.

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So I got my musical theater diploma there.

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I did a two year program program there.

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And then after that, I got accepted to the Berklee College of Music.

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I got my degree in vocal performance, songwriting and music business from there.

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You know, I got into those schools.

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I was part of those performances.

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But it never felt like I was like on the right path to me.

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It was like, yeah, I'm making it, quote, unquote, making it in school.

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But what about in the real world?

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Right. At the same time, I was auditioning for The Voice back in Switzerland.

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When I was in high school, I was auditioning for The Voice.

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I'm originally from Switzerland.

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Maybe I should mention that.

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Very cool.

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And I moved to I moved to the to the United States for college. Right.

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So first for the New York Film Academy and then for Berklee.

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And now I'm still here. I've stayed.

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But anyways, so I auditioned for The Voice and I made it a couple of rounds,

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but I didn't quite make it again.

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Like I got kicked out before the blind auditions, before the televised rounds.

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And so I always felt like the door is opening.

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But as soon as I like step my foot into that door, it's like it closes again.

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And it's just like, oh, come on.

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It never felt like I'm this close.

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You know, I'm this close to making it.

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It always felt like it's I'm not quite there.

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And it wasn't until I.

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So at Berklee, I was taking a class and it was pop, rock and country singing.

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And it was a group setting.

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And one week, like every week, we had to sing a song from a different genre.

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And one week we had to sing a folk or Americana song.

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And I'm like, I don't listen to that genre.

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I do not know any singers from that genre.

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What am I supposed to sing?

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So I asked my teacher for some recommendations and she was like, check out Brandy Carlisle.

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And I'm like, all right, can do.

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So I sang the story by Brandy Carlisle because crazy belt notes.

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Right. That's still in my head.

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That's what I wanted to do.

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I wanted to be known as a belter like Demi Lovato, for example.

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Right. Sure.

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And so I sang that song and I nailed it.

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But it wasn't it wasn't the high belt notes where everyone was like, yeah, that sounds great.

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It was the low notes, right?

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The song has pretty low notes and it stays low for a little bit as well.

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And everyone was like, oh my God, Laura, where did these low notes come from?

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You sound amazing down there.

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And I was like, are you kidding me?

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That's what stood out to you.

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Not the crazy belt notes that I can do to like, nope, the low notes.

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And at the same time, I was auditioning for a manager down in Nashville, Tennessee.

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And I sent him a video because it was first it was all video and then it was in person.

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But through a video, I sent him You Lost Me by Christina Aguilera

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and didn't hear back for a week.

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And I was like, oh, I guess that's a no.

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And then I because I felt like I had nothing left to lose.

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I sent him the recording of the sound check of me singing the story by Brandy Carlisle

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because it, you know, like my classmates and my teacher really loved it.

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I was like, I've got nothing left to lose.

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So I'm just going to send this to him.

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And I kid you not, within two hours, he texted me and he was like, oh my God,

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this is amazing.

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Come down to Nashville and we'll sign the contract.

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And I was like, oh my God.

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For more than 10 years, I was singing the wrong stuff.

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I was just so focused on belting and singing high that I totally forgot

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where I originally came from.

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I came from low notes.

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It's all I could do when like before I started taking voice lessons, right?

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But I totally just neglected that part of my voice and then I kind of like

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refound it on accident.

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And that's when everything changed, right?

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I got signed to a manager.

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I wrote and recorded and released original music.

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I won the John Lennon Songwriting Contest with one of my songs.

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I heard my songs on the radio.

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I played tons of shows.

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I did interviews for magazines and blogs.

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And, you know, I did it all after that.

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And so finding your voice is so much more important than being able to do

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everything with your voice, right?

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And so, yeah, that's kind of my story of how I ended up here, I guess.

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Whether it's social media or singing,

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nowadays, the absolute best way to cut through the noise online is being authentic.

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Laura's story about finding her authentic voice and like the trials and tribulations

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she had to go through to find it is a great example of trying new things,

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finding what works best for you.

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And that can be applied to many different aspects of your music business.

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But I think the key point here is how she was able to find her authentic self

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and her authentic voice.

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And that's a really interesting story where you kind of on accident found your voice.

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And is that you kind of had the light bulb go off where you're like,

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I'm just going to like lean into like what I have rather than keep aspiring to maybe

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just be what I see.

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Like, do you think that part of like wanting to keep going higher and belt louder?

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Was that just because it was the skill that you did not have or was part of it like

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there weren't many mainstream acts that had that lower voice?

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Was that part of it or?

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Yeah, I think it's probably a combination between the two.

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So I call this nature versus nurture.

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So what I did here on the radio was belt belt belt, high, high, high.

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And, you know, Beyonce has a couple of songs where it goes low, like,

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Halo, for example, it goes really low in the beginning.

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And so there were some songs, some artists that were singing low,

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but it wasn't like Cher wasn't a thing anymore, right?

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Or just like an artist who just sits down there the whole time,

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or the majority of the time, at least.

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So that's the that's the nurture part, right?

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I was nurtured to do a certain style of singing because that's what I heard.

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And in my head, I thought that, okay, if I want to have a career in music

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and I want to be a singer in Hollywood, then that's what I need to do, right?

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That's where everyone's like, oh, my gosh, he can sing so well, right?

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When they belt their faces off.

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And so that's that's the nurture part.

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But you cannot neglect that the nature part of it, right?

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And the nature part of it is the voice that you were born with,

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your God given talent, whatever it is you want to call it.

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It's you can't deny it.

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You just can't deny it, right?

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And we all have our strengths and like our natural strengths,

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what we are born with, and that will always be so much more wow

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to your audience than any nurture part, right?

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Anything that you learned in addition to what you were given at birth, right?

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So the nurture part for me was belting and head voice sing high, right?

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The nature part was sing low.

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And so obviously, it's important that we balance both.

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If we only use the nature part, then you're going to be pretty limited, right?

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There's not much that you can do.

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I call this your prima voce, by the way,

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the sweet spot of your voice, the thing that you do the best,

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your strengths, essentially.

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That's your prima voce.

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It's an Italian term.

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So if you're only singing in your prima voce, you're pretty limited.

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And so that's where singing lessons come in

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and the whole nurture part to improve your vocal skills,

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to expand your range, to riff faster and do all those things.

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But what I see very often and which is also what happened to me

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for 10 years is in singing lessons, the nature part can get lost.

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And you only do the nurture part, right?

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You only work on your weaknesses and you kind of forget about your strengths

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because at the end of the day, you take lessons

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because you want to get better at singing, right?

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But what about the thing that you already do well?

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That's your wow factor.

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That's the thing that's going to help you stand out from everybody else.

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That's the thing where everyone's going to be like,

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oh my God, who is this person, right?

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Not the weaknesses that you worked on.

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And so now they're not that weak anymore, now they sound better.

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But still, it's still not your strength.

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It's just a weakness that you were working on.

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So that's the part of singing lessons that usually gets lost,

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which again, I can speak from personal experience.

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It's what happened to me for more than 10 years.

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And no voice coach ever talked to me about that part of my voice.

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And I took lessons with like, I don't know,

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12 or 15 different coaches over the years.

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And so that's why the lessons that I teach now

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and that my team teaches, we focus on your prima voce.

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We focus on figuring out what is your strength

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and how can we make that stand out even more?

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How can we make the strong parts of your voice even stronger

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before we dig into the weaknesses of your voice at all?

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We do that first.

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And then we make sure that you become a,

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quote unquote, better singer, a more well-rounded singer.

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But I don't want you to lose sight of your strengths.

235
00:14:21,100 --> 00:14:25,100
So that's why we do that part first and then your weaknesses.

236
00:14:25,100 --> 00:14:26,860
That makes total sense.

237
00:14:26,860 --> 00:14:32,860
And I think it being your voice is what is so resonating

238
00:14:32,860 --> 00:14:38,940
because nowadays, I think authenticity is very important with music.

239
00:14:39,260 --> 00:14:43,740
Whether that's the lyrics that were written or the emotion

240
00:14:43,740 --> 00:14:47,580
that someone can feel in the way that it's sung.

241
00:14:48,220 --> 00:14:52,700
Even in the hip hop, if someone doesn't believe what you're saying,

242
00:14:52,700 --> 00:14:57,420
it's taken totally different than if you really believe 50 Cent

243
00:14:57,420 --> 00:14:58,380
was out doing that shit.

244
00:15:00,380 --> 00:15:02,140
It changes the song.

245
00:15:03,100 --> 00:15:05,580
It just changes like, wow, this man.

246
00:15:06,380 --> 00:15:07,900
And I think that's so important.

247
00:15:07,900 --> 00:15:10,780
And I have a question.

248
00:15:10,780 --> 00:15:13,580
When you were getting to the point where you are finding

249
00:15:13,580 --> 00:15:16,380
their prima voce.

250
00:15:17,100 --> 00:15:18,220
Yeah, yeah, that's it.

251
00:15:18,220 --> 00:15:19,500
Prima voce, you're doing it.

252
00:15:23,020 --> 00:15:25,500
When you do that work to get to that sweet spot,

253
00:15:26,780 --> 00:15:31,580
does the work with certain singers then become more so

254
00:15:31,580 --> 00:15:37,740
like trying to strip things away that get in the way of that sweet spot?

255
00:15:37,740 --> 00:15:41,260
Or is it more like just, hey, we just got to bolster

256
00:15:41,260 --> 00:15:43,740
these one or two things and expand it?

257
00:15:43,740 --> 00:15:44,940
Do you know what I'm saying?

258
00:15:44,940 --> 00:15:47,100
Yeah, that's such a good question.

259
00:15:47,820 --> 00:15:51,420
At the end of the day, it really depends on the student.

260
00:15:51,980 --> 00:15:56,220
And what's important to me is that we listen to the student's wishes.

261
00:15:57,180 --> 00:16:00,700
Because we all have this dream of what we want our voices to be.

262
00:16:00,700 --> 00:16:04,380
And more often than not, it does not align with what we have.

263
00:16:04,940 --> 00:16:07,820
Because again, the grass is always greener on the other side.

264
00:16:08,780 --> 00:16:13,980
And so that's why in the beginning, my whole focus is to show them

265
00:16:13,980 --> 00:16:16,620
how their natural voice, their true voice,

266
00:16:18,060 --> 00:16:21,420
their voice that they just have, that's what they were born with.

267
00:16:22,300 --> 00:16:24,300
How beautiful that is.

268
00:16:24,300 --> 00:16:30,860
And when they can see how amazing their voice is without all that fluff

269
00:16:31,580 --> 00:16:33,100
that we can add to the voice,

270
00:16:34,060 --> 00:16:38,780
then usually they don't even want to really dig into

271
00:16:38,780 --> 00:16:41,820
this specific thing that they wanted to work on.

272
00:16:41,820 --> 00:16:45,100
And so at first, it's really kind of like showing the student

273
00:16:45,100 --> 00:16:49,980
that they can let go of this idea what they want their voice to be

274
00:16:49,980 --> 00:16:53,340
and just really find themselves first.

275
00:16:53,340 --> 00:16:57,500
And that usually is a very stripped back version of anything and everything.

276
00:16:57,500 --> 00:17:01,100
And then we look at what I call vocal embellishments.

277
00:17:01,180 --> 00:17:06,060
So that's riffing, vibrato, flips and cracks and raspy singing,

278
00:17:06,060 --> 00:17:07,820
all that kind of stuff.

279
00:17:07,820 --> 00:17:12,220
And tone qualities as well, like breathy voice,

280
00:17:12,220 --> 00:17:14,460
more brightness, less brightness, whatever.

281
00:17:15,820 --> 00:17:19,580
Then a combination of your true voice and the embellishments and the tone,

282
00:17:20,700 --> 00:17:25,500
that will then create what I call your radio effect.

283
00:17:25,500 --> 00:17:27,820
Some people would maybe call it your signature voice.

284
00:17:27,820 --> 00:17:30,540
The thing that everyone can recognize you by,

285
00:17:30,540 --> 00:17:33,500
by just listening to your voice, not seeing you,

286
00:17:33,500 --> 00:17:36,300
not reading your name, just listening to your voice.

287
00:17:36,300 --> 00:17:39,740
It's a combination of your natural voice, your sweet spot.

288
00:17:39,740 --> 00:17:43,900
The radio effect consists of different tones and different embellishments.

289
00:17:43,900 --> 00:17:46,460
And that's how you become recognizable.

290
00:17:48,460 --> 00:17:52,620
Nowadays, many singers might have a setup similar to what you have,

291
00:17:52,620 --> 00:17:56,060
a mic at home that they're doing their own lessons with

292
00:17:56,060 --> 00:17:59,500
or they're trying to get a demo on GarageBand, something like that.

293
00:18:00,380 --> 00:18:03,820
In this process of finding your voice,

294
00:18:03,820 --> 00:18:10,780
how much of a learning curve is it to teach someone how to do it in a studio environment?

295
00:18:10,780 --> 00:18:15,740
It's one thing to belt in a shower or in the car and just have a great voice,

296
00:18:15,740 --> 00:18:19,580
but finding your voice in a studio environment.

297
00:18:21,020 --> 00:18:23,660
Is that quite a learning curve or is it often like,

298
00:18:23,660 --> 00:18:25,580
I let the engineer do it, I don't know what he's doing.

299
00:18:27,020 --> 00:18:30,540
I always say the microphone only picks up what you put into it.

300
00:18:33,900 --> 00:18:37,820
With all the editing in the world, after you record,

301
00:18:38,780 --> 00:18:42,300
if you didn't put in the work before,

302
00:18:42,940 --> 00:18:45,740
you're not going to get the result that you want to see.

303
00:18:46,860 --> 00:18:50,700
We have autotune, we have melodyne, we can change the pitches that you're singing.

304
00:18:51,340 --> 00:18:53,340
But that's not the hard part.

305
00:18:54,060 --> 00:18:57,580
That's not the work that we need to put in to just sing the right notes.

306
00:18:58,140 --> 00:19:01,340
This is actually something I talk about on social media all the time.

307
00:19:01,340 --> 00:19:04,860
I just started a new series, the singer versus artist series,

308
00:19:05,580 --> 00:19:12,140
where I'm demonstrating how a singer focuses on just singing the notes, singing the right notes.

309
00:19:12,780 --> 00:19:17,740
An artist focuses on how they are singing those notes and storytelling.

310
00:19:18,220 --> 00:19:23,100
Right? If you just go into the studio and you're like,

311
00:19:23,660 --> 00:19:26,860
the sound engineer, they can do their magic and it'll be fine.

312
00:19:26,860 --> 00:19:28,140
That's a singer mentality.

313
00:19:28,700 --> 00:19:33,020
That's someone who just goes in and fingers crossed and we'll see what happens.

314
00:19:33,820 --> 00:19:38,460
But an artist, they don't really focus on the notes they are singing,

315
00:19:38,460 --> 00:19:42,700
or what notes they are singing, but rather how they are singing those notes.

316
00:19:43,420 --> 00:19:43,900
Yep.

317
00:19:43,900 --> 00:19:47,100
And so I don't know if that answers your question.

318
00:19:48,540 --> 00:19:51,420
It does. Yeah, that's a really interesting point.

319
00:19:51,420 --> 00:19:53,500
And the thing that I was thinking of, it's almost like,

320
00:19:54,380 --> 00:20:00,860
say if you're watching a guitar player who was technically perfect and sound,

321
00:20:00,860 --> 00:20:07,740
and he hit every note the right way, and some of the people that we enjoy the most

322
00:20:07,740 --> 00:20:15,180
aren't the most technically sound singers, performers, dancers, whatever, you name it.

323
00:20:15,740 --> 00:20:19,340
It's the ones who can kind of own it and make it their own.

324
00:20:19,340 --> 00:20:25,900
And you just like the way that, I don't know, like Bob Dylan is a,

325
00:20:25,900 --> 00:20:27,180
everybody knows who Bob Dylan is.

326
00:20:27,180 --> 00:20:30,460
And I don't think anyone would be like, he's the greatest singer of all time.

327
00:20:31,020 --> 00:20:31,660
No, yeah.

328
00:20:32,300 --> 00:20:36,140
But they're like, he's, but people love the way that his songs are written.

329
00:20:36,780 --> 00:20:40,940
The way that either like the message behind them, or sometimes like the emotion

330
00:20:40,940 --> 00:20:45,020
and the voice, like it's not all about just hitting the right notes.

331
00:20:45,020 --> 00:20:46,860
Absolutely. It's not all about technique.

332
00:20:46,860 --> 00:20:52,380
And again, that's where our voice lessons are a little bit different from voice lessons that

333
00:20:52,380 --> 00:20:57,180
you see at like a school of rock or, you know, just other schools out there,

334
00:20:57,180 --> 00:21:01,020
or other voice teachers, is we, vocal technique is very important.

335
00:21:01,020 --> 00:21:02,460
We want to keep your voice healthy.

336
00:21:02,460 --> 00:21:05,900
Don't get me wrong, but it's not everything.

337
00:21:06,380 --> 00:21:10,940
And so that's why our focus is really to transform singers into artists

338
00:21:11,740 --> 00:21:22,540
and focus on originality, self-expression, authenticity first, and do theory,

339
00:21:22,540 --> 00:21:29,180
or technique rather, technique, and just like helping you become a more well-rounded singer.

340
00:21:29,180 --> 00:21:31,980
Second, both is important.

341
00:21:31,980 --> 00:21:34,940
I've had people in the comments of my videos tell me,

342
00:21:34,940 --> 00:21:37,580
you are literally ruining voices with your advice.

343
00:21:37,580 --> 00:21:40,700
And I'm like, you are just not understanding what I'm saying.

344
00:21:40,700 --> 00:21:42,940
And also this is a 30 second video.

345
00:21:42,940 --> 00:21:45,020
I can't say everything in 30 seconds.

346
00:21:45,020 --> 00:21:52,060
Okay. But yeah, it's just, I don't want the other part, the artistry part to get lost.

347
00:21:52,060 --> 00:21:56,060
And unfortunately, very often it gets lost in singing lessons.

348
00:21:56,060 --> 00:21:58,140
And it's kind of making me sad.

349
00:21:58,140 --> 00:21:59,260
And that's why I do what I do.

350
00:21:59,340 --> 00:22:05,020
Yeah. I think part of that, you know, when artists are trying to find their voice,

351
00:22:05,020 --> 00:22:08,060
often they're comparing it to kind of like you said, like, hey, well,

352
00:22:08,060 --> 00:22:11,260
what I'm seeing right now is Christina Aguilera and Beyonce.

353
00:22:11,260 --> 00:22:12,700
And everyone seems to be doing this.

354
00:22:12,700 --> 00:22:13,900
So that's where I got to be.

355
00:22:14,540 --> 00:22:16,940
And that can kind of come with the time.

356
00:22:16,940 --> 00:22:21,180
Someone now might be like, hey, Billie Eilish is doing this thing with her voice.

357
00:22:21,180 --> 00:22:22,380
So I got to try to do that.

358
00:22:22,380 --> 00:22:25,660
And it's like, if you're always chasing the trend,

359
00:22:26,620 --> 00:22:29,980
you're going to be a year and a half behind every time.

360
00:22:30,700 --> 00:22:31,340
Absolutely.

361
00:22:31,340 --> 00:22:33,660
Even if you get to the point where you master it and you're like,

362
00:22:33,660 --> 00:22:35,420
I sound just like Billie Eilish.

363
00:22:35,420 --> 00:22:38,380
Well, then people just go, yeah, you sound just like Billie Eilish.

364
00:22:38,380 --> 00:22:42,620
But if I want Billie Eilish, I'll just go listen to Billie Eilish.

365
00:22:42,620 --> 00:22:43,180
Oh my gosh.

366
00:22:43,180 --> 00:22:44,460
Thank you so much for saying that.

367
00:22:44,460 --> 00:22:46,700
I say that all the time, right?

368
00:22:46,700 --> 00:22:51,020
Like you will never be as good as the original.

369
00:22:51,020 --> 00:22:53,180
So be your own original, right?

370
00:22:53,900 --> 00:22:56,540
It makes no sense to just go out there and copy someone.

371
00:22:56,540 --> 00:23:01,100
As far as trends goes, someone else just recently asked me this question.

372
00:23:01,100 --> 00:23:06,380
And my answer was, what we hear on the radio these days,

373
00:23:06,380 --> 00:23:09,660
I mean, if you listen to the radio, but even like Spotify or TikTok,

374
00:23:09,660 --> 00:23:11,260
Instagram, wherever you listen to music,

375
00:23:12,860 --> 00:23:18,780
there is no clear trend anymore as far as voice goes,

376
00:23:18,780 --> 00:23:22,860
as far as vocal quality goes, as far as pitch goes,

377
00:23:22,860 --> 00:23:24,540
how high, how low are you singing?

378
00:23:24,540 --> 00:23:29,020
We hear so many more different things, right?

379
00:23:29,020 --> 00:23:32,940
Like Demi Lovato and Billie Eilish couldn't be any more different,

380
00:23:32,940 --> 00:23:35,580
yet they are both very current, right?

381
00:23:35,580 --> 00:23:38,700
And then we have singer-songwriter styles like Lizzie McAlpine,

382
00:23:38,700 --> 00:23:41,500
and she's also very different.

383
00:23:41,500 --> 00:23:47,340
And vocally, we hear more different things across the board

384
00:23:47,340 --> 00:23:50,700
because that's just my guess.

385
00:23:50,700 --> 00:23:54,060
But my best guess is the reason why this is,

386
00:23:54,060 --> 00:23:57,420
is labels are no longer in charge of who gets heard and who doesn't.

387
00:23:58,460 --> 00:24:02,700
And so people are now choosing who they want to listen to

388
00:24:02,700 --> 00:24:07,020
and which voice they like and which storyteller they like.

389
00:24:07,020 --> 00:24:14,700
And so we see a much broader range of vocalists, singers, artists out there

390
00:24:15,660 --> 00:24:18,860
than we used to. That's my opinion.

391
00:24:18,860 --> 00:24:19,340
Big time.

392
00:24:20,060 --> 00:24:23,340
Yeah, like when I was growing up, every pop star,

393
00:24:24,300 --> 00:24:27,180
okay, like right, we've got like Mariah Carey, Britney Spears,

394
00:24:27,180 --> 00:24:29,980
Christina Aguilera, Jessica Simpson.

395
00:24:30,860 --> 00:24:33,660
I don't even know, but like that was like the look.

396
00:24:34,860 --> 00:24:39,660
And then like, and then with the look, all kind of had a similar sound.

397
00:24:40,540 --> 00:24:44,460
And it's almost like the same two producers kind of worked with all of them.

398
00:24:44,460 --> 00:24:47,420
And they're just like, here's our sound and you put your version on it.

399
00:24:48,140 --> 00:24:51,660
And I think you still get like pockets of that in music,

400
00:24:51,660 --> 00:24:53,820
but there are like far more of them.

401
00:24:54,620 --> 00:24:59,500
And I think now it kind of is part of like why

402
00:24:59,500 --> 00:25:02,380
it's hard to like make a superstar now

403
00:25:03,020 --> 00:25:06,380
where someone who like is just like, oh yeah, I know them.

404
00:25:06,380 --> 00:25:11,020
My nephew knows them and my parents know who this person is.

405
00:25:11,660 --> 00:25:13,660
It's really hard to do that.

406
00:25:14,940 --> 00:25:19,420
I wonder with that example, I'm wondering who the last person is,

407
00:25:19,420 --> 00:25:23,420
because like I bet my mom might know who Billie Eilish is.

408
00:25:24,700 --> 00:25:29,420
Is she like the biggest pop star right now from like who's new?

409
00:25:30,220 --> 00:25:31,020
Probably.

410
00:25:31,020 --> 00:25:33,660
Because you know, like Demi Lovato's been around since Disney.

411
00:25:33,660 --> 00:25:36,060
She's been doing something for 15 years, you know?

412
00:25:36,060 --> 00:25:37,340
And like Beyonce is still current,

413
00:25:37,340 --> 00:25:39,420
but she's been around since I was in middle school.

414
00:25:39,420 --> 00:25:40,380
Taylor.

415
00:25:40,380 --> 00:25:41,180
Taylor Swift.

416
00:25:41,180 --> 00:25:42,780
Yeah, she's been around.

417
00:25:42,780 --> 00:25:43,340
Yeah.

418
00:25:43,340 --> 00:25:45,660
Again, since I was in high school at least.

419
00:25:45,660 --> 00:25:47,740
Yeah, probably Billie.

420
00:25:48,300 --> 00:25:49,100
Probably Billie.

421
00:25:50,060 --> 00:25:53,980
And because it's so, because people get to choose

422
00:25:53,980 --> 00:25:58,860
who they are listening to and it's not always selected for them,

423
00:25:58,860 --> 00:26:01,340
it kind of like divvies up that attention

424
00:26:01,340 --> 00:26:05,500
and it all doesn't just get piled into two, you know, Christina and Britney.

425
00:26:06,700 --> 00:26:07,500
You know?

426
00:26:07,500 --> 00:26:08,000
Yes.

427
00:26:08,000 --> 00:26:15,520
All right, so let's say you've gotten to the point where you've found your voice

428
00:26:15,520 --> 00:26:18,480
and what do you know, it's a good voice too.

429
00:26:19,280 --> 00:26:23,680
Let's talk about how you turn that voice into a business

430
00:26:23,680 --> 00:26:30,240
and how the modern music business and how the whole landscape to the music business

431
00:26:30,240 --> 00:26:32,640
has been influenced by social media.

432
00:26:33,440 --> 00:26:38,080
And I think that's wonderful because now so many more artists

433
00:26:38,080 --> 00:26:42,240
have the opportunity to reach people thanks to social media, right?

434
00:26:42,240 --> 00:26:49,600
And it's, I've seen people's lives change in a matter of months

435
00:26:50,240 --> 00:26:53,920
and not because a label came in and made them a star,

436
00:26:53,920 --> 00:26:56,800
you know, like star makers just aren't a thing anymore.

437
00:26:56,800 --> 00:27:00,800
You are your own star maker, like, you got to be a star maker.

438
00:27:01,440 --> 00:27:03,520
Like, you got to put in the work.

439
00:27:03,520 --> 00:27:05,280
If you want to get to Billie Eilish levels,

440
00:27:06,160 --> 00:27:07,360
you got to put in the work.

441
00:27:07,360 --> 00:27:09,760
Ain't nobody's going to do it for you now, right?

442
00:27:09,760 --> 00:27:15,920
So it's amazing how fast people's lives can change just because of social media.

443
00:27:15,920 --> 00:27:19,600
Now we'll see what's going to happen with the potential TikTok ban, but.

444
00:27:19,600 --> 00:27:20,880
Yeah, how do you feel about that?

445
00:27:20,880 --> 00:27:25,600
Are you, at this point, you've built quite the following on the platform.

446
00:27:25,600 --> 00:27:27,680
Yeah, almost 900,000 people, you know?

447
00:27:28,320 --> 00:27:30,960
Right, that's nothing to scoff at, right?

448
00:27:30,960 --> 00:27:32,240
That's a big following.

449
00:27:32,240 --> 00:27:35,200
Like, are you, in a way, nervous?

450
00:27:37,280 --> 00:27:40,560
Because you've built such a, like, it's good luck doing that again.

451
00:27:40,560 --> 00:27:43,120
Like, you know, nothing on some other platform.

452
00:27:43,120 --> 00:27:43,680
No, for sure.

453
00:27:43,680 --> 00:27:45,120
Like, that's not easy to do.

454
00:27:45,120 --> 00:27:45,760
Absolutely.

455
00:27:45,760 --> 00:27:48,960
I am more worried for artists than for myself

456
00:27:50,000 --> 00:27:55,680
because my audience on TikTok is not the same that I have on, like,

457
00:27:55,680 --> 00:27:58,640
Instagram, for example, where I just hit 200,000 today.

458
00:27:58,640 --> 00:27:59,600
Yay, thank you so much.

459
00:28:01,600 --> 00:28:02,240
Thank you, thank you.

460
00:28:03,440 --> 00:28:06,720
But, you know, for me as a business owner, at the end of the day, of course,

461
00:28:06,720 --> 00:28:11,600
I want to help people, but these people that I help are paying my bills.

462
00:28:11,600 --> 00:28:16,160
So these are people that are spending money to work with me and my team.

463
00:28:16,800 --> 00:28:24,000
And I see more of those people, like, way more of those people on Instagram than on TikTok.

464
00:28:24,000 --> 00:28:28,000
I would say, even though my TikTok audience is, what,

465
00:28:28,000 --> 00:28:30,960
almost five times bigger than my Instagram audience,

466
00:28:30,960 --> 00:28:36,160
maybe 1% of my paying customers come from TikTok.

467
00:28:36,160 --> 00:28:39,360
And so for me, you know, TikTok is great for reach.

468
00:28:40,080 --> 00:28:44,320
And that's, you know, if you're an artist and you need to collect streams,

469
00:28:44,320 --> 00:28:46,480
for example, awesome.

470
00:28:46,480 --> 00:28:50,160
But I feel like your super fans, if we want to call,

471
00:28:50,160 --> 00:28:52,160
if you want to call your audience that, you know,

472
00:28:52,160 --> 00:28:54,720
the people that will buy your merch and come to your tickets,

473
00:28:54,720 --> 00:28:55,920
those people are on Instagram.

474
00:28:56,480 --> 00:28:58,560
TikTok is way too short-lived.

475
00:28:58,560 --> 00:28:59,360
Very interesting.

476
00:28:59,360 --> 00:29:02,960
And that's a perfect segue of the singing lesson into like,

477
00:29:02,960 --> 00:29:04,400
okay, now I have this business.

478
00:29:05,520 --> 00:29:06,080
Yeah.

479
00:29:06,080 --> 00:29:11,520
And so I'm sure in a way you kind of have this light bulb moment once where you're like,

480
00:29:11,520 --> 00:29:13,440
a lot of people keep asking me for help.

481
00:29:13,440 --> 00:29:15,040
Like, I should charge for this.

482
00:29:15,760 --> 00:29:19,520
Or was it like, did you strategize and from like,

483
00:29:20,160 --> 00:29:24,160
you know, a thousand feet away, you say, I'm going to end up here doing this.

484
00:29:24,160 --> 00:29:26,480
Like, at what point did that light bulb go off?

485
00:29:26,480 --> 00:29:28,960
And you said, I can make some money doing this.

486
00:29:28,960 --> 00:29:31,360
Yeah. So neither of those.

487
00:29:32,560 --> 00:29:33,440
So here's my story.

488
00:29:35,040 --> 00:29:36,960
Like I said, I was signed to a manager, right?

489
00:29:36,960 --> 00:29:38,160
And I made my own music.

490
00:29:38,160 --> 00:29:39,360
I released an album.

491
00:29:39,360 --> 00:29:42,640
I did all those things, you know, back when people were still releasing albums.

492
00:29:42,640 --> 00:29:46,480
But, you know, that's not the topic right now.

493
00:29:46,480 --> 00:29:47,600
Decades ago.

494
00:29:47,920 --> 00:29:48,480
Decades ago.

495
00:29:49,520 --> 00:29:51,840
So, I mean, it's not even that long ago, honestly.

496
00:29:51,840 --> 00:29:59,680
But anyways, so, you know, my whole dream, my entire life was to be an artist in Hollywood,

497
00:29:59,680 --> 00:29:59,920
right?

498
00:29:59,920 --> 00:30:03,360
Like a Lady Gaga, like a Christina Aguilera, like those people, right?

499
00:30:04,080 --> 00:30:09,600
And so I was on the way to doing that, right?

500
00:30:09,600 --> 00:30:13,520
I was doing all the things you needed to do to have a career in music.

501
00:30:14,320 --> 00:30:20,080
And the more I did it, the more I didn't like it anymore.

502
00:30:20,080 --> 00:30:22,080
I liked the music part of it.

503
00:30:22,080 --> 00:30:28,000
I liked writing and recording and, you know, the music part of the music business.

504
00:30:28,000 --> 00:30:33,520
But unfortunately, even as an artist, that part is maybe 5% of what you do.

505
00:30:33,520 --> 00:30:38,560
And everything else is content creation and business stuff, right?

506
00:30:39,120 --> 00:30:44,640
And I, oh my gosh, if I went back now, I would do it so differently.

507
00:30:44,640 --> 00:30:46,320
And I would see so much more success.

508
00:30:46,320 --> 00:30:47,360
Oh my gosh.

509
00:30:47,360 --> 00:30:49,360
Because now I know who I am.

510
00:30:49,360 --> 00:30:51,200
And now I know what's important to me.

511
00:30:51,200 --> 00:30:55,760
And back then, I just wanted to be famous and make a lot of money.

512
00:30:55,760 --> 00:30:56,800
Going to be honest with you.

513
00:30:57,520 --> 00:30:58,960
Famous doing anything?

514
00:30:58,960 --> 00:31:00,560
Like, I'll just, I'll do anything.

515
00:31:00,560 --> 00:31:01,280
Give me a song.

516
00:31:01,280 --> 00:31:01,840
I'll sing it.

517
00:31:01,840 --> 00:31:02,080
Oh my gosh.

518
00:31:02,080 --> 00:31:04,320
I was just like, I just, pretty much.

519
00:31:04,320 --> 00:31:08,960
I was like, I don't like, just get some hit songwriter and I'll sing the song, right?

520
00:31:08,960 --> 00:31:11,840
Like, that was my mentality.

521
00:31:11,840 --> 00:31:15,520
Just because I had no idea about anything.

522
00:31:15,520 --> 00:31:16,560
I was so naive.

523
00:31:16,560 --> 00:31:17,360
I was so naive.

524
00:31:17,360 --> 00:31:19,680
And just not ripe.

525
00:31:20,240 --> 00:31:21,680
I just wasn't ripe for it, right?

526
00:31:21,680 --> 00:31:26,160
I was just not old enough or wise enough or whatever you want to call it, right?

527
00:31:26,720 --> 00:31:31,200
And so creating social media content for me was such a chore.

528
00:31:31,200 --> 00:31:34,800
Because everything I did didn't feel authentic.

529
00:31:35,680 --> 00:31:38,080
My music was authentic because I wrote it.

530
00:31:38,080 --> 00:31:42,400
And whenever I got feedback on my music, it was wonderful feedback.

531
00:31:42,400 --> 00:31:45,520
But everything else around it, you know, like my manager was like, well,

532
00:31:45,520 --> 00:31:51,360
you should wear combat boots and crop tops and big, like wide pants.

533
00:31:51,920 --> 00:31:55,920
And I'm like, I don't, I don't walk around like that.

534
00:31:57,520 --> 00:31:58,020
Why?

535
00:31:58,880 --> 00:31:59,440
Right?

536
00:31:59,520 --> 00:32:04,560
So it just, it was a, it was not a good thing, right?

537
00:32:04,560 --> 00:32:06,080
It's just the music that came out of it.

538
00:32:06,080 --> 00:32:06,560
Wonderful.

539
00:32:06,560 --> 00:32:08,160
Everything else, not that great.

540
00:32:08,160 --> 00:32:12,160
And so the more I did it, the more I was like, I hate this.

541
00:32:12,800 --> 00:32:17,680
And I truly believe if you want to make it in music, you have to love it.

542
00:32:17,680 --> 00:32:19,920
Of course, you're not going to love every aspect of it,

543
00:32:20,480 --> 00:32:25,200
but you're going to have to really love what you do to do the things you don't want to do.

544
00:32:25,200 --> 00:32:26,720
And that's always a part of everything.

545
00:32:26,720 --> 00:32:29,200
Even the business that I do now, there's always parts that I'm like,

546
00:32:29,440 --> 00:32:31,200
I don't want to do this, but I have to.

547
00:32:31,200 --> 00:32:32,640
But I love what I do now.

548
00:32:32,640 --> 00:32:34,800
And I didn't, I didn't, I just didn't love it.

549
00:32:35,600 --> 00:32:39,680
And I went through a whole identity crisis for like two years.

550
00:32:39,680 --> 00:32:44,480
I was hanging on to it because my entire life I was like, this is what I'm going to do.

551
00:32:44,480 --> 00:32:45,760
And now I'm doing it.

552
00:32:45,760 --> 00:32:47,920
And now I'm like, I don't like it.

553
00:32:47,920 --> 00:32:49,600
What the heck is going on?

554
00:32:49,600 --> 00:32:50,100
Right?

555
00:32:50,480 --> 00:32:52,960
So, oh my gosh, yes.

556
00:32:52,960 --> 00:32:55,200
I was just like, what is going on?

557
00:32:55,200 --> 00:32:57,360
Identity crisis for like two years.

558
00:32:57,360 --> 00:33:01,520
And so I had bills to pay and I started teaching voice lessons on the side.

559
00:33:01,520 --> 00:33:06,640
And the more I was teaching, the more I fell in love with helping others

560
00:33:06,640 --> 00:33:08,640
rather than building a career for myself.

561
00:33:08,640 --> 00:33:13,840
I do amazing work, if I may say so myself, when I work with others

562
00:33:13,840 --> 00:33:17,920
and they are depending on me to show up and teach them and mentor them.

563
00:33:17,920 --> 00:33:21,520
And, you know, just share my knowledge and help them in any way I can

564
00:33:22,480 --> 00:33:27,680
versus when the only person really profiting from what I'm doing is myself,

565
00:33:28,800 --> 00:33:33,920
then I'm not really doing that great of a work, of work, right?

566
00:33:33,920 --> 00:33:39,120
Like I can show up to meetings like this, but if it's like,

567
00:33:39,120 --> 00:33:41,200
Laura, you should practice because, you know,

568
00:33:41,200 --> 00:33:43,280
you're going to have to go to the studio here in three weeks.

569
00:33:43,280 --> 00:33:45,840
I'm like, I can do it tomorrow, you know?

570
00:33:46,480 --> 00:33:58,240
So besides that, it's also, I get so much joy from seeing other people be happy

571
00:33:58,240 --> 00:34:00,080
and feel successful.

572
00:34:01,840 --> 00:34:04,160
There's nothing that beats that to me, right?

573
00:34:04,160 --> 00:34:07,280
Just like helping other people achieve their dreams.

574
00:34:07,280 --> 00:34:10,880
To me is so much more fulfilling than me achieving my own dreams.

575
00:34:10,880 --> 00:34:16,800
So I realized that and, you know, then COVID hit.

576
00:34:18,240 --> 00:34:22,560
And I had a tour planned for my own music

577
00:34:22,560 --> 00:34:26,320
and that was supposed to start in April and COVID hit in March, right?

578
00:34:26,320 --> 00:34:27,600
And everything closed in March.

579
00:34:28,400 --> 00:34:31,280
And so I had to cancel my whole tour and that's when I was like,

580
00:34:31,280 --> 00:34:32,720
all right, this is it.

581
00:34:32,720 --> 00:34:37,200
I am not going to put any more focus into like building a career

582
00:34:37,200 --> 00:34:39,920
that I don't even want, really.

583
00:34:40,880 --> 00:34:47,040
And I'm going to take all that focus and build a real vocal coaching business.

584
00:34:47,920 --> 00:34:52,880
And so that's when really everything changed for me.

585
00:34:52,880 --> 00:34:56,640
And then Vox Tape Studios launched in August of 2020.

586
00:34:56,640 --> 00:34:57,140
Awesome.

587
00:34:57,920 --> 00:35:03,040
Well, I think a lot of what you've done is these circumstances happen to you

588
00:35:03,680 --> 00:35:06,160
and you kind of just like adapt.

589
00:35:06,720 --> 00:35:07,760
And that's pretty impressive.

590
00:35:08,720 --> 00:35:11,680
I think a lot of people,

591
00:35:12,880 --> 00:35:18,160
when they get that first or second or third or tenth or thousandth objection

592
00:35:19,040 --> 00:35:21,760
or roadblock, whether it's something like,

593
00:35:21,760 --> 00:35:25,840
oh, this manager sucks or like the song I wrote stinks or like,

594
00:35:25,840 --> 00:35:29,520
I don't like whatever objective objection there is,

595
00:35:30,400 --> 00:35:34,160
it gets easier and easier to just kind of give up eventually

596
00:35:34,160 --> 00:35:35,520
once there's so many of them, right?

597
00:35:36,160 --> 00:35:41,040
And I think you have this really cool like,

598
00:35:41,600 --> 00:35:43,600
you're still in the music business.

599
00:35:44,720 --> 00:35:48,800
You get to be your authentic self.

600
00:35:48,800 --> 00:35:52,560
You get to help others find that version of themselves.

601
00:35:53,360 --> 00:35:58,640
And like, you kind of like happened upon this like really cool career.

602
00:35:59,440 --> 00:36:02,640
And do you ever take a moment to kind of be like,

603
00:36:02,720 --> 00:36:08,800
hey, maybe my vision of making it 10 years ago wasn't quite this,

604
00:36:08,800 --> 00:36:12,480
but do you feel that you've like made it now in a way?

605
00:36:13,360 --> 00:36:16,400
I get to do what I like to do in the music business.

606
00:36:16,400 --> 00:36:17,360
I made it.

607
00:36:17,360 --> 00:36:17,860
Yeah.

608
00:36:22,400 --> 00:36:24,480
So for me, it's always like, oh, what's the next thing?

609
00:36:24,480 --> 00:36:25,360
What's the next thing, right?

610
00:36:25,360 --> 00:36:30,000
I'm so bad at celebrating my wins that I'm always like,

611
00:36:30,000 --> 00:36:31,520
all right, that was awesome.

612
00:36:31,520 --> 00:36:32,800
Now what's next?

613
00:36:34,080 --> 00:36:36,960
But yes, I feel very successful in what I do.

614
00:36:36,960 --> 00:36:40,160
I have a team of six, well, with me, seven people.

615
00:36:41,440 --> 00:36:44,240
And it's absolutely amazing.

616
00:36:46,080 --> 00:36:49,360
I make a decent living doing what I love to do.

617
00:36:49,360 --> 00:36:52,080
And at the end of the day, that to me is success.

618
00:36:52,080 --> 00:36:54,240
I have a bunch of people always asking me like,

619
00:36:54,240 --> 00:36:56,320
do you ever want to go back to making your own music?

620
00:36:56,320 --> 00:36:58,800
Like, are you ever going to release a song again?

621
00:36:58,800 --> 00:37:01,280
And to me, it's like, maybe, who knows?

622
00:37:01,280 --> 00:37:04,480
But right now, no, I love what I do.

623
00:37:04,480 --> 00:37:08,160
And I don't want to go back to doing it myself

624
00:37:09,440 --> 00:37:12,880
just because I prefer helping other people doing it.

625
00:37:12,880 --> 00:37:17,040
So yeah, and just to go back to the not quitting thing,

626
00:37:17,840 --> 00:37:19,520
I have two things that I always say.

627
00:37:19,520 --> 00:37:22,000
One is it's not the best singer that makes it.

628
00:37:22,000 --> 00:37:24,400
It's the one who doesn't quit that makes it

629
00:37:25,040 --> 00:37:29,040
because you will get a lot of rejection in this business.

630
00:37:29,040 --> 00:37:29,440
Oh, yeah.

631
00:37:29,440 --> 00:37:31,040
A lot of rejection, right?

632
00:37:31,440 --> 00:37:33,600
It's the person who doesn't quit who makes it.

633
00:37:33,600 --> 00:37:36,320
And the other thing, I said this to a student once.

634
00:37:36,320 --> 00:37:38,320
And to me, it wasn't even that big of a deal,

635
00:37:38,320 --> 00:37:40,560
but to her, it was like, oh my gosh.

636
00:37:40,560 --> 00:37:44,640
She was in school for architecture and she hated it.

637
00:37:45,600 --> 00:37:48,400
And I started working with her and kind of like

638
00:37:48,400 --> 00:37:51,680
started giving her permission to take her music more seriously

639
00:37:51,680 --> 00:37:53,520
because she was good at what she was doing, right?

640
00:37:54,400 --> 00:37:55,600
She was just afraid of it.

641
00:37:55,600 --> 00:37:58,160
And I told her, look, you are not quitting.

642
00:37:58,160 --> 00:38:00,160
You are just refocusing.

643
00:38:01,120 --> 00:38:05,040
Don't feel like you are a quitter just by following your dreams

644
00:38:05,040 --> 00:38:07,200
and like doing something else, right?

645
00:38:07,200 --> 00:38:09,600
Or for me, it's the opposite, right?

646
00:38:09,600 --> 00:38:14,160
I was doing the whole music thing and I didn't quit.

647
00:38:14,160 --> 00:38:19,520
I refocused and started going to more the coaching side of music.

648
00:38:19,520 --> 00:38:21,520
And that really stood out to her.

649
00:38:21,520 --> 00:38:23,280
And she really likes calligraphy.

650
00:38:23,280 --> 00:38:25,760
So she made a huge like poster of that.

651
00:38:25,760 --> 00:38:26,560
You are not quitting.

652
00:38:26,560 --> 00:38:28,640
You're just refocusing like quotes.

653
00:38:28,640 --> 00:38:30,320
And then Laura Chapman at the bottom.

654
00:38:30,320 --> 00:38:33,920
And I was like, oh my God, this is my first quote.

655
00:38:33,920 --> 00:38:34,640
I love it.

656
00:38:36,800 --> 00:38:37,840
Put it on Pinterest.

657
00:38:37,840 --> 00:38:38,640
Put it on Pinterest.

658
00:38:38,640 --> 00:38:39,140
Yes.

659
00:38:39,840 --> 00:38:40,400
Yes.

660
00:38:40,400 --> 00:38:40,880
Oh my gosh.

661
00:38:40,880 --> 00:38:41,680
That was so cool.

662
00:38:41,680 --> 00:38:42,240
That's awesome.

663
00:38:42,240 --> 00:38:42,740
Yeah.

664
00:38:43,200 --> 00:38:46,640
Yeah, I really like that a lot because quitting would mean you stop.

665
00:38:47,280 --> 00:38:50,560
Like it's like we had this direction.

666
00:38:50,560 --> 00:38:51,760
I thought I was going this way.

667
00:38:52,320 --> 00:38:54,080
Turns out I'm just kind of taking a turn.

668
00:38:54,080 --> 00:38:55,760
I'm going this way, but I'm still going.

669
00:38:55,760 --> 00:38:56,720
Yeah, exactly.

670
00:38:56,720 --> 00:38:59,680
And in a similar way, like, you know, I used to make music.

671
00:39:00,640 --> 00:39:04,000
I kind of always thought I was like, I'd be in the music business.

672
00:39:04,000 --> 00:39:05,680
I can do this one way or another.

673
00:39:05,680 --> 00:39:08,560
I never thought I'd be like, you know, the chain smokers or something.

674
00:39:08,560 --> 00:39:13,760
But I was like, I can do something, but never quite thought it would be like from,

675
00:39:13,760 --> 00:39:18,240
oh, the advertising side of helping other musicians run their app.

676
00:39:18,880 --> 00:39:25,040
But like I've been having this conversation with certain musicians where I'm like,

677
00:39:25,040 --> 00:39:30,240
don't lose sight of like how many different skills you can acquire by trying to like

678
00:39:31,120 --> 00:39:33,600
get your own music off of the ground.

679
00:39:33,600 --> 00:39:38,000
Like you probably have learned a lot about project managing

680
00:39:38,000 --> 00:39:42,960
with a producer, an engineer, a studio owner, and like all this shit.

681
00:39:42,960 --> 00:39:45,040
You're project managing the whole thing.

682
00:39:46,160 --> 00:39:50,160
You probably have some experience with all this stuff on social media.

683
00:39:50,160 --> 00:39:54,000
Like you probably have learned how to make a bunch of different content,

684
00:39:54,000 --> 00:40:00,880
maybe tried to learn how to run ads, like even if one day music does just become a hobby for you

685
00:40:00,880 --> 00:40:05,760
and you turn 31 like me and you're like, okay, I'm not going to be the next Eminem.

686
00:40:05,760 --> 00:40:06,880
So now what?

687
00:40:06,880 --> 00:40:13,600
Like there's a lot of skills that you can pick up by trying to do your own music business

688
00:40:13,600 --> 00:40:21,040
that when it might come time to refocus, you can apply a ton of what you've learned to other things.

689
00:40:21,040 --> 00:40:25,040
So like honing in on your music business isn't like

690
00:40:25,040 --> 00:40:28,080
this thing that will put you out on a deserted island.

691
00:40:28,080 --> 00:40:32,960
Like you can pick up a ton of skills that are applicable to many other things.

692
00:40:32,960 --> 00:40:37,680
So like if there's some folks out there who are on the fence of like diving into,

693
00:40:38,480 --> 00:40:41,680
I thought I want to be an architect, but man, I just, I can't stop singing.

694
00:40:41,680 --> 00:40:43,040
I want to be, do it.

695
00:40:43,920 --> 00:40:44,720
Jump in, try.

696
00:40:44,720 --> 00:40:46,800
You'll never know if you don't try.

697
00:40:46,800 --> 00:40:47,760
Oh, absolutely.

698
00:40:47,760 --> 00:40:48,960
You don't regret the things you do.

699
00:40:48,960 --> 00:40:50,640
You regret the things you don't do, right?

700
00:40:51,040 --> 00:40:52,400
And you are so right.

701
00:40:52,400 --> 00:40:57,920
You're developing so many skills, you know, because at the end of the day,

702
00:40:57,920 --> 00:41:00,480
if you are an artist, you're an entrepreneur, right?

703
00:41:00,480 --> 00:41:04,160
And you are the boss of your own business.

704
00:41:04,160 --> 00:41:09,440
And so there's a lot of shit that you need to do as your own boss, right?

705
00:41:09,440 --> 00:41:12,800
Like social media creation, like web development.

706
00:41:12,800 --> 00:41:15,680
Like, you know how many websites I built over the years?

707
00:41:15,680 --> 00:41:17,360
Like, holy crap, right?

708
00:41:17,840 --> 00:41:25,600
There's so much, so many skills that you need to learn and you need to pick up along the way.

709
00:41:25,600 --> 00:41:34,800
But those are incredibly valuable skills for any job, really out there, like in any industry.

710
00:41:35,840 --> 00:41:38,400
Even if you end up going back to architecture,

711
00:41:39,680 --> 00:41:42,400
you know how to run a business now, essentially.

712
00:41:43,120 --> 00:41:44,880
You've learned about all these different things.

713
00:41:45,520 --> 00:41:48,480
You can apply that whenever you're applying for a job,

714
00:41:48,480 --> 00:41:54,160
or if you are opening your own architecture studio or whatever that's called.

715
00:41:54,160 --> 00:41:55,120
Business, right?

716
00:41:55,120 --> 00:41:55,520
Whatever.

717
00:41:58,480 --> 00:41:59,520
Yes, office.

718
00:41:59,520 --> 00:41:59,840
I don't know.

719
00:42:01,120 --> 00:42:05,520
So, you know, like you can use those skills that you learned again there.

720
00:42:06,080 --> 00:42:09,440
And how do you, so this is my question to you.

721
00:42:09,440 --> 00:42:13,120
How do you feel about Plan A and Plan B?

722
00:42:13,600 --> 00:42:19,440
How a lot of people are like, well, I'm going to go to college for psychology,

723
00:42:19,440 --> 00:42:22,640
but I really want to do music or whatever.

724
00:42:23,440 --> 00:42:26,400
Okay, so that's a really good question.

725
00:42:27,200 --> 00:42:32,560
Part of me, I totally understand the whole Plan B distracts from Plan A.

726
00:42:33,440 --> 00:42:34,400
I totally get that.

727
00:42:34,400 --> 00:42:38,640
I think it depends on the person and the ability to,

728
00:42:40,880 --> 00:42:42,080
what's the word I'm looking for?

729
00:42:42,080 --> 00:42:45,760
Just like separate things and be a multitasker.

730
00:42:48,160 --> 00:42:50,560
Music was always what I wanted to do,

731
00:42:50,560 --> 00:42:53,680
but I was very aware that it was a very hard thing to do.

732
00:42:53,680 --> 00:42:56,000
And I kind of sooner or later was kind of like,

733
00:42:56,000 --> 00:42:58,880
if I don't have some sort of backup plan,

734
00:42:58,880 --> 00:43:02,080
where at least I'm not aware of, hey, learning how to use these ads,

735
00:43:02,080 --> 00:43:03,840
I can at least apply it to something else.

736
00:43:05,360 --> 00:43:09,760
Not being aware enough of what my Plan B could be,

737
00:43:10,640 --> 00:43:16,320
I think would have been a negative looking back at it.

738
00:43:17,200 --> 00:43:18,160
I think it depends.

739
00:43:18,880 --> 00:43:22,240
I think that's such a good question.

740
00:43:22,240 --> 00:43:23,600
It's hard, isn't it?

741
00:43:23,600 --> 00:43:25,520
I think to me, even now I've got,

742
00:43:26,160 --> 00:43:28,480
I don't necessarily have Plan A, B, and C.

743
00:43:28,480 --> 00:43:29,760
I just have plans.

744
00:43:30,480 --> 00:43:32,880
So I consider myself an entrepreneur.

745
00:43:33,440 --> 00:43:37,520
And a year ago, I wouldn't have told you that I was like,

746
00:43:37,520 --> 00:43:42,560
oh yeah, I'd be running ads for businesses instead of just musicians.

747
00:43:42,560 --> 00:43:44,240
But it kind of just happened.

748
00:43:44,240 --> 00:43:47,680
So it wasn't necessarily a plan as much as I was.

749
00:43:47,680 --> 00:43:53,040
I think you should focus on Plan A, but be open to a Plan B

750
00:43:53,040 --> 00:43:54,800
that maybe you didn't think of,

751
00:43:54,800 --> 00:43:57,840
because opportunities present themselves in interesting ways.

752
00:43:57,840 --> 00:44:02,160
And if you're so, nope, this is where I'm going no matter what,

753
00:44:02,800 --> 00:44:05,600
you might lose out on a good opportunity.

754
00:44:05,600 --> 00:44:11,760
And nowadays, I think even many of the best musicians out there

755
00:44:11,760 --> 00:44:13,520
aren't just musicians.

756
00:44:13,520 --> 00:44:14,560
They're doing other things.

757
00:44:14,560 --> 00:44:17,520
They have clothing brands, they've got makeup lines,

758
00:44:17,520 --> 00:44:20,400
they've got the YouTube channels, they've got TV shows,

759
00:44:20,400 --> 00:44:21,520
they've got a whole bunch of shit.

760
00:44:21,520 --> 00:44:24,960
So it's not necessarily plans, it's just plans.

761
00:44:24,960 --> 00:44:25,600
I like that.

762
00:44:25,600 --> 00:44:33,600
So I think you should have a priority, a goal of what you want to do,

763
00:44:33,680 --> 00:44:36,000
a direction you want to go in,

764
00:44:36,880 --> 00:44:41,120
but don't block yourself off from an alternate route

765
00:44:41,120 --> 00:44:42,880
that you didn't know was there.

766
00:44:42,880 --> 00:44:45,520
Because it might take you down a scenic path that you really like.

767
00:44:46,080 --> 00:44:51,760
And part of it was if Plan A, even though you know you didn't like it,

768
00:44:51,760 --> 00:44:53,920
if no plan A, this is what I told myself I'm doing,

769
00:44:53,920 --> 00:44:56,560
I'm going to be a Hollywood singer, that's what I'm doing no matter what,

770
00:44:57,760 --> 00:45:00,640
you might not have ended up in the situation you're in.

771
00:45:01,440 --> 00:45:05,760
You were at least open to a different path than the one you had in mind,

772
00:45:05,760 --> 00:45:07,120
and now look where it got you.

773
00:45:07,120 --> 00:45:10,400
Yeah, it took me two years to finally admit it,

774
00:45:11,280 --> 00:45:13,520
but yes, yes, absolutely.

775
00:45:13,520 --> 00:45:15,200
I really love that answer.

776
00:45:15,200 --> 00:45:18,080
I feel like that is the best answer I've ever heard to that question.

777
00:45:18,880 --> 00:45:19,840
That's a good answer.

778
00:45:19,840 --> 00:45:22,160
There we go, on the cutting through podcast, baby.

779
00:45:22,160 --> 00:45:24,720
Yes, love it.

780
00:45:24,720 --> 00:45:25,600
That was so good.

781
00:45:25,600 --> 00:45:26,400
That's really funny.

782
00:45:27,920 --> 00:45:29,760
Well, I know we're running out of time here,

783
00:45:29,760 --> 00:45:34,080
so is there anything that you can leave the folks who are listening?

784
00:45:34,080 --> 00:45:35,200
Where can they find you?

785
00:45:35,200 --> 00:45:38,080
If they want to get a singing lesson, where do they find you?

786
00:45:38,080 --> 00:45:38,880
Yeah, absolutely.

787
00:45:38,880 --> 00:45:43,040
You can find us on social media at voxtapestudios,

788
00:45:43,040 --> 00:45:45,440
and on Instagram is probably the best,

789
00:45:45,440 --> 00:45:47,840
because we never know what's going to happen with TikTok.

790
00:45:47,840 --> 00:45:52,720
We have a YouTube channel as well, website voxtapestudios.com.

791
00:45:52,720 --> 00:45:54,640
I'd love to do a lesson with you.

792
00:45:54,640 --> 00:45:56,640
If you want to do a one-on-one session,

793
00:45:56,640 --> 00:46:00,320
I do that first session with all new students,

794
00:46:00,320 --> 00:46:03,440
so I meet every single student at our studio first.

795
00:46:03,440 --> 00:46:06,960
If you want to work with me personally, you can book a one-on-one session with me.

796
00:46:06,960 --> 00:46:09,040
We also have self-guided online courses.

797
00:46:09,760 --> 00:46:15,200
The Confidence Singer is a really great way to learn

798
00:46:16,320 --> 00:46:20,080
what's your own voice on your own time as well.

799
00:46:20,080 --> 00:46:22,640
If you're just wanting to get started,

800
00:46:22,640 --> 00:46:25,840
but you're not quite ready to do private sessions,

801
00:46:25,840 --> 00:46:29,040
then the Confidence Singer course is a great way to figure out

802
00:46:29,040 --> 00:46:31,200
what is your prima voce, what is your strength,

803
00:46:31,200 --> 00:46:32,880
how are you different from everybody else,

804
00:46:32,880 --> 00:46:34,640
what songs fit your voice really well.

805
00:46:35,920 --> 00:46:40,960
That's really our focus, whether you do the course or private lessons.

806
00:46:41,520 --> 00:46:42,160
Oh, yeah.

807
00:46:42,160 --> 00:46:44,720
Well, I love the content you do.

808
00:46:44,720 --> 00:46:48,320
You provide a ton of value on TikTok and Instagram.

809
00:46:48,320 --> 00:46:50,720
Let's hope TikTok sticks around for you a little bit longer.

810
00:46:53,760 --> 00:46:55,360
Thank you so much, Laura, for coming by.

811
00:46:56,400 --> 00:46:57,280
It's been great having you.

812
00:46:57,280 --> 00:46:58,000
Thanks again.

813
00:46:58,000 --> 00:46:59,040
Thank you so much, Elliot.

814
00:46:59,040 --> 00:46:59,840
It was wonderful.

815
00:46:59,840 --> 00:47:00,560
So much fun.

816
00:47:00,560 --> 00:47:01,060
Thanks.

817
00:47:03,200 --> 00:47:09,680
Now, whether it's with your voice or your music business as a whole,

818
00:47:09,680 --> 00:47:14,560
I think Laura has illustrated the importance of adaptability

819
00:47:15,120 --> 00:47:22,080
and being able to change and being able to recognize what's working and what isn't.

820
00:47:23,040 --> 00:47:30,560
I also think that her interview here is a great reflection of tracking personal growth

821
00:47:31,280 --> 00:47:34,480
and illustrating the different diverse paths

822
00:47:35,200 --> 00:47:39,040
that folks can find success in the music industry.

823
00:47:39,040 --> 00:47:44,880
I'm sure back in the day, she didn't think that her success in the music business

824
00:47:44,880 --> 00:47:47,760
would be teaching hundreds of folks how to sing

825
00:47:47,760 --> 00:47:51,040
and do a better job of finding their own voice.

826
00:47:51,040 --> 00:47:58,000
But man, what a great way to make a business in the music industry and do what you love.

827
00:47:58,720 --> 00:48:00,800
Thank you, everybody, for joining this episode.

828
00:48:01,520 --> 00:48:03,200
We really appreciate your support.

829
00:48:03,200 --> 00:48:07,120
The best way to support the show, short of sending me cash,

830
00:48:07,120 --> 00:48:11,520
is subscribing and rating the show.

831
00:48:11,520 --> 00:48:14,160
Wherever it is, you listen to podcasts.

832
00:48:14,160 --> 00:48:15,840
This has been the Cutting Through Podcast.

833
00:48:15,840 --> 00:48:24,640
My name is Elliott Towsley, and we'll see you again soon.