Blog Article & Placement
The combination of blog articles and effective press releases are an important ingredient in any marketing recipe for a music business.
Having a presence on third party platforms, like online blogs, is an excellent way to create more validity for your business, music, and marketing message.
Using an audience and platform that is already in place to broadcast your own call-to-action is a more effective way of reaching new people, amplifying the message you are already broadcasting to your own audience, and be viewed as a more ‘credible source’ in the eyes of Google and Instagram for profile verifications.
According to HubSpot, 92% of customers trust referrals from people or companies they already know, and listeners are about 50% more likely to make purchases from your website and stream your music after seeing you on a blog.
60% of consumers/listeners feel more positive about a company or artist after reading a blog about them.
Blog placements are a great way to drive more traffic to your website, Spotify page, and inspire them to click on your specific call-to-action.
Level I of our service will get you a finalized PDF document of your Press Release and will place your blog article on to the Independent Artist Spotlight section of the De Novo Agency blog.
In our Press Release & Blog Placement service we are able to customize a specific, unique, marketing narrative about you and your music business as part of our interview process together.
This is where you will be able to get us any and all information about your business that we then go through, filter, and use to build the strongest marketing message we can.
Our writing team will begin to filter through all of the information about your business and then the writer from our team working on your article will reach out to you with a handful of follow-up questions to bolster up the article even more.
Once you are able to get us the answered follow-up questions, your dedicated writer crafts you your custom call-to-action and completes the article.
This process is usually completed in 14 days or less. It can depend on how quickly you’re able to get us the follow-up questions.
As soon as the articles are live our writing team will reach out to you with all the links you’ll need to find and share your article.
Once the article is posted, and after they have been up for a few days, you will be sent an email to schedule your consultation call with our co-founders, James Landry & Elliot Tousley, to further discuss how you can leverage blogs to better promote your music business.
We hope this is the beginning to a long-term partnership together!