Partnering with Musicians since 2017
Grow a Targeted Fanbase on Social Media
Generate Buzz Around Your Content
Push Your New Engaged Audience to Streaming Platforms
What We Do
The De Novo Difference
- We act as your digital marketing partner, helping you build and manage paid ad campaigns that give your music a real shot at being seen — not just scrolled past.
- Every campaign begins with a full audit and setup of your Instagram and TikTok ad accounts. From pixel tracking to audience targeting, we make sure you're set up for long-term success — not just a quick traffic spike.
- You’ll work with a dedicated strategist, receive monthly reports and live dashboards, and stay fully in the loop through email and strategy calls. Our goal is transparency, performance, and real engagement — not just vanity metrics.
- We only take on clients we believe we can help grow. If we don’t feel confident we can deliver value, we won’t take your money — plain and simple.
Step 1
We Build the Foundation
- We begin with a 1-on-1 onboarding call with your dedicated account rep to review your goals, available content, and audience — and to align fully on your campaign strategy before anything goes live.
- We audit (or create) your ad accounts, install tracking pixels, configure conversion events, and build target audiences.
- You’ll walk away from this phase with clarity, a strategy doc, and a system that’s set up the right way — no more guesswork or boosting posts.
Step 2
We Launch & Manage Your Campaigns
- We create and manage two core campaigns: one to reach new fans, and another to retarget engaged viewers.
- We test creative, optimize performance, and make real-time adjustments inside your Meta and TikTok ad accounts.
- You stay hands-off while we do the work — no guessing, no boosting posts randomly.
Step 3
We Report, Refine & Scale
- You get a live reporting dashboard and in-depth monthly reports that translate data into clear next steps.
- We meet for monthly strategy calls to review performance and adjust direction as needed.
- Your dedicated account manager stays in the loop with ongoing email support and campaign insights.
What Our Clients Say
I was signed to Young Money with Lil Wayne and I was signed to G-Unit with 50 Cent. I had success, but wanted to be independent. My partnership with DNA has allowed me to do this effectively.
Kidd Kidd
I've worked with De Novo Agency to run a two week, one month, and a two month playlist campaign. I've been very impressed and satisfied with the results. De Novo Agency is the only company i've found so far to guarantee real, active, authentic and non-bots operated playlists.
Mawule
DNA placed me in 7 playlists on Spotify and about ten days later I was organically added to 30 more! I was in front of 900k listeners and earned 100k streams in less than a month!
CURTI$Y
I've been around the industry for a long time. I was on tour with Lady Gaga for 6 years and learned a lot about what NOT to do. DNA breaks it down and gives it to me straight every time, and it's refreshing.
David Lei Brandt
Their Products work! No gimmicks, legit marketing agency. If you’re an artist in need of a platform to help you grow , De Novo Agency is the way to go!
Jelani The Babe
Love DNA and what these guys are doing. If you are starting out your music career and don't know how to get exposure or promote yourself, this is the place to start, grow, and build your success as an artist.
Joey Economics
"I’m skeptical of music services that claim they provide real data and aren’t scams. I’ve been doing music for 5 years and tried to find ways to help myself grow as an independent artist. De Novo has been a game changer."
A'Niche
"A solid duo to have in your corner. Their insight on numbers as well as the hands on approach and coaching is all top tier. They provide structural foundation that independent artists need to complement their creative work. 10/10 recommended"
Jheru
Figure out paid social
Artists With Effective Paid Ads Are Winning — Here’s Why:
- Organic Reach Is Fading Fast - Even your most loyal followers aren’t seeing your content. Without a paid strategy, your best posts get buried — while other artists show up in your future fan’s feed.
- You Can’t Scale What You Can’t Track - Likes and views mean nothing if you don’t know where your audience comes from. With paid ads done right, you get data — and data turns into real growth decisions.
- The artists who win are the ones who stay visible. Running ads keeps you top-of-mind, reaches the right fans, and builds momentum — even when the algorithm isn’t on your side.
Organic Reach Is Fading Fast
Our Promise
Prepared to Perform Guarantee
- If we don’t believe your content or campaign is ready to succeed — we’ll pause, regroup, and refund your onboarding fee before any ad spend is committed.
- We won’t launch a single ad until we’ve aligned on strategy, creative direction, and targeting.
- You’ll always have full access to your ad accounts, reporting dashboards, and a real person managing your campaigns.
FAQs
No — our fee covers our strategy, setup, and full campaign management for two months.
Your ad spend is separate and paid directly to Meta (Instagram/Facebook) and TikTok. We’ll guide you on how much to invest based on your goals, but you maintain full control of your ad budgets.
Think of us as your marketing team — we build and run the campaigns, but the budget used to reach people comes from your ad accounts.
No — and you should be wary of anyone who does. We don’t sell hype. We build ad systems that help you reach the right people with your content, and we optimize based on data. Results will vary depending on your music, creative, and goals — but we do everything transparently, with strategy at the core.
Our package includes managing up to $5,000/month across Meta and TikTok. We recommend artists spend at least $500–$1,000/month to generate meaningful data and reach. That said, we’ll work with you to build a budget that fits your goals and growth stage.
That’s exactly who this is for. Whether you’ve tried ads before or are starting from scratch, we handle the heavy lifting — account setup, audience building, tracking, and campaign strategy. We’ll guide you every step of the way.
Not at all. What matters is that you have good content and are ready to invest in growth. We’ve helped artists at every stage — from just starting out to touring acts — build momentum using paid ads.
Our goal is to complete the onboarding, auditing, and account setup process within the first two weeks. That includes everything from installing tracking pixels to building audiences and aligning on strategy.
That said, the timeline can vary depending on how quickly we receive the necessary assets and access from you. Once setup is complete, we aim to have campaigns delivering by Week 3.
Results often start showing up shortly after launch — but paid ads are a long game. We’re building a system that gathers data, engages new audiences, and scales over time — not a short-term stunt.
Yes — while we focus on social ad platforms (TikTok and Instagram), we can optimize your campaigns to drive traffic to Spotify, YouTube, or anywhere else you want to grow your audience. We’ll help map your funnel accordingly.
Yes. You’ll always have full access to your ad accounts, data, and dashboards. We believe in transparency and giving artists ownership of their infrastructure.
We’ll meet at the end of your campaign window to review results and talk next steps. Many clients choose to continue with ongoing management or request a strategy handoff so they can manage things in-house — either option works.
Let's Get In Touch
We act as your digital marketing partner, helping you build and manage paid ad campaigns that give your music a real shot at being seen
