Behind the Scenes of the Sync Industry with ThatPitch founder Mark Eckert

In this enlightening episode of "Cuttin' Thru with Elliot Tousley," join us as we explore the sync licensing landscape with Mark Eckert, founder of ThatPitch. Mark shares his extensive knowledge on how independent artists can navigate and succeed in the often complex world of music licensing.

Key Points Discussed:

• Understanding Sync Licensing: Mark breaks down what sync licensing is and its importance for artists looking to diversify their revenue streams. He explains how sync deals work, emphasizing the need for artists to have clear ownership of their music to simplify legal agreements.
• The Rise of Independent Licensing: Delving into the trends that shape music licensing today, Mark discusses the shift from traditional big-name commercials to a broader, more inclusive array of opportunities including digital content creators like YouTubers, which vastly expands the market.
• Strategic Career Moves in Sync: Highlighting his journey from a producer to a sync licensing entrepreneur, Mark shares how he created ThatPitch to help artists avoid common pitfalls in the industry and to ensure they receive fair compensation for their work.

Featured Guest – Mark Eckert: As the founder of ThatPitch, Mark has innovated the approach to sync licensing, making it more accessible and profitable for independent artists. His platform simplifies the process of licensing music for various media, ensuring artists retain a significant portion of their earnings.

Key Takeaways:

• The music licensing industry is evolving, with more emphasis on digital content creators, expanding opportunities beyond traditional media.
• Artists need to understand the legal aspects of their music to participate effectively in sync licensing.
• Building a reliable network and maintaining professional relationships are crucial for long-term success in sync licensing.

Call to Action: For musicians and producers eager to tap into the lucrative world of sync licensing, this episode offers a wealth of practical advice and insights. Tune in to learn how to leverage your music catalog for sync opportunities and build sustainable revenue streams in the industry.