
What We Do
The De Novo Difference
- Whether it’s Spotify playlists, YouTube ads, or Instagram campaigns — we help you reach the right people on the right platform with a plan tailored to your sound, goals, and budget. No gimmicks, just thoughtful execution.
- We help artists find and grow their audience by making sense of the numbers. From ad performance to fan behavior, we use real data — not gut feelings — to refine your strategy and fuel your momentum.
- We don’t churn and burn. We work closely with musicians, managers, and indie teams to build long-term success. You’ll always know what we’re doing, why we’re doing it, and how it’s helping you move forward.

Spotify Playlist Pitching
Find Your Target Audience
- We hand-pitch your music to real playlist curators with relevant, active audiences — no bots, no random placements. You get exposure where it actually counts.
- Playlist activity helps us build an early wave of engagement, giving you data on who’s listening, where they are, and how to reach more people like them through ads and marketing.
- Getting added to quality playlists with engaged listeners can help signal Spotify’s algorithm to take notice — leading to better positioning in Discover Weekly, Release Radar, and other organic features.

Social Media Ads
Engage With Your Fans
- We use real engagement data (from Spotify, YouTube, or Instagram) to zero in on the fans most likely to care — so you’re not wasting budget on cold audiences or bad fits.
- Step 1: Reach new listeners with engaging video content. Step 2: Retarget warm audiences to drive streams, saves, and social growth. It’s the same approach major artists use — tailored for indie musicians.
- No course to finish, no dashboard to learn. We build the ad strategy, create the campaigns, and even show you how to take over when you're ready — or we’ll keep running them for you.

Music Video Promotion
Get Seen on YouTube
- Your video gets placed in front of users watching or searching for specific artists, genres, or keywords — not just anyone with a YouTube account.
- We focus on generating quality traffic: full watches, likes, comments, and new subscribers. These are actual music fans likely to stay engaged.
- This isn’t a generic ad campaign — we build your strategy around your sound, goals, and audience, so you get the visibility your music deserves.
What Our Clients Say

Artists With Effective Paid Ads Are Winning — Here’s Why:
- Even your most loyal followers aren’t seeing your content. Without a paid strategy, your best posts get buried — while other artists show up in your future fan’s feed.
- You Can’t Scale What You Can’t Track - Likes and views mean nothing if you don’t know where your audience comes from. With paid ads done right, you get data — and data turns into real growth decisions.
- The artists who win are the ones who stay visible. Running ads keeps you top-of-mind, reaches the right fans, and builds momentum — even when the algorithm isn’t on your side.

A no bullsh*t e-book
for independent artists to win. We spent real time on this. It doesn’t suck.
FAQs
We’re founded by musicians who understand how overwhelming and confusing promotion can be. Our team acts as a hands-on marketing partner—not a one-size-fits-all agency. Every strategy we build is customized to your music and audience, and we only offer services that lead to real engagement and long-term fan growth.
You’re not alone—we hear that all the time. That’s exactly why De Novo exists. No fake bots, no inflated numbers, no empty promises. We build trackable campaigns inside your own ad accounts and platforms, so you keep full control and visibility. Our results are backed by data, not hype.
We pitch your track directly to independent curators who run real playlists and are actively seeking new music. Our job is to broker placements that fit your sound, build your listener data, and help trigger Spotify’s recommendation engine over time.
No, we can’t guarantee specific playlists or a certain number of streams. Every pitch is tailored to your genre and vibe, and curators decide what fits. But we always report back with detailed placement info so you can see exactly what’s happening.
We build and manage ad campaigns on Instagram, TikTok, Facebook, Threads, YouTube, and even Spotify (through sponsored content). We help choose the right platforms based on your content and target audience.
Boosting is easy, but it’s also limited. We build full funnel campaigns that combine prospecting (finding new fans) with retargeting (re-engaging past visitors or video viewers). It’s a smarter, more efficient way to turn attention into fans.
Absolutely. You own the ad account, the data, and the audiences we build. We’ll even train you on how to keep it going—or we can continue managing it for you through a custom ongoing package.
We run YouTube ads that target fans already watching similar artists or searching for your genre. This puts your video in front of people already looking for music like yours—and drives real views, engagement, and subscribers.
We usually recommend a starting ad spend of $5–10/day per platform, depending on your goals. That’s separate from our program fee, and we’ll help you budget wisely to maximize performance.
Yes. Everything we do is built inside your accounts. You keep full ownership of the campaigns, ad data, audiences, and results. We simply help you run things the right way and set you up to succeed—now and in the future.