Shopping Cart

About De Novo Agency

About De Novo Agency

De Novo Agency was founded in 2017 by New York entertainment attorney, James Landry, and musician turned marketer, Elliot Tousley, with the mission of securing and protecting independent artists while growing their artistic platforms.

DNA partners with musicians at all levels and assists them in getting more business opportunities by utilizing data-driven music marketing. DNA has partnered with dozens of independent playlist curators who operate hundreds of targeted playlists on Spotify. They leverage these playlist placements for musicians in order to reach an audience, gather unique data and demographics, form a target audience of similar fans to market to on social media, and capitalize on business opportunities by leveraging the metrics and data they receive for the artist. DNA helps artists in any stage of their career–whether they are releasing their very first single, or trying to negotiate a sought-after record deal.

Store category icon

Get Heard & Collect Data

Store category icon

Form A Target Audience

Store category icon

Leverage Data Into Business Opportunities 

"Everything we do is with the Independent Artist in mind. Their success is how we measure our success."

James Landry - CEO of De Novo Agency

The Founders





15 MIL +